Table of Contents
Abstract……………………………………………………………………………………………3
Environmental Scan Summary……………………………………………………………………4
SWOT Analysis of Internal Environment…………………………………………………………4
External Environment Scan……………………………………………………………………….5
Conclusion………………………………………………………………………………………...6
Abstract
This paper discusses the environmental scan and the relating internal and external environments of Kudler Fine Foods. This discussion will include a SWOT analysis of the internal environment of Kudler Fine Foods as well as an overview of external environmental factors affecting Kudler Fine Food.
Environmental Scan Summary
The internal and external environmental scan of Kudler Fine Food will include a SWOT analysis of the company’s internal environment to determine the strengths, weaknesses, opportunities, and threats. The environmental scan summary will also give an overview of the external environmental factors the company will have to consider, such as competition, economic conditions, bargaining power of buyers, bargaining power of suppliers, and government policies.
SWOT Analysis of Internal Environment
Kudler Fine Foods has several strengths. The company’s mix of products, high quality gourmet and fine foods it provides its customers, and strong reputation in the community because of the freshness and quality of its products are all strenths. This reputation and product mix allows the company to charge a higher price for its high quality specialty foods. In comparison, Kudler Fine Foods has several weaknesses. One weakness is the company has a limited presence and is currently not a national company. Other weakness for Kudler Fine Foods includes fewer resources then its larger competitors that makes it harder for the company to compete, its current network/database is subpar and will have to be upgraded if the company plans to expand, and its website does not...