Europe Wine Market Share, Trends, Analysis and Forecasts
2015-2019: Radiant Insights
Market overview of the wine market in Europe
Technavio's market research analyst predicts the wine market in Europe to witness a decline at a rate of around
0.62% during the forecast period. The falling production of grapes in Europe is the primary driver for the decline of
the market. Adverse weather conditions in the region are affecting the production of grapes, which is the major
component of wines. During 2012, Europe witnessed a 62% decline in grape wine production.
The rise in dominance of the US as a wine consumer is also expected to deter the growth of the wine market in
Europe. Currently, 39% of the wine consumed is outside Europe, especially in countries such as the US, China, and
Argentina.
Product segmentation and analysis of the wine market in Europe
Still
Sparkling
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Still wine dominated the wine market in Europe with a market share of 94% during 2014. However, this segment is
expected to witness a decline in share during the forecast period. Siglo and Campo Viejo from Pernod Ricard are
the most popular wines in this segment.
Segmentation by distribution and analysis of the wine market in Europe
Supermarkets and hypermarkets
Specialist retailers
Online retail
Supermarkets and hypermarkets led the wine distribution channel in Europe with a market share of 48% during
2014. Supermarkets allow the consumers to indulge in wine tasting before buying; along with making a choice of
the origin and ageing of wine suitable to them.
Segmentation by packaging and analysis of the wine market in Europe
Glass bottles
Liquid cartons
Pet bottles
Bags in-box
Metal beverage can
Glass bottles accounted for nearly 95% of the market share during 2014. In Western Europe, during 2014, nearly
half of the wine sold was in glass bottles.
Competitive landscape and...