Executive Summary
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Executive Summary
May 24, 2007
Executive Summary
As Vice President of Organizational Development, I have been given the task of evaluating the current situation involving a new product being developed and released by August of this year. The purpose of this document is; to evaluate the situation and the problems that have arisen, to summarize the situation and describe key points, discuss conclusions that have been drawn from the information, and make a recommendation of actions to be taken.
The current situation involves the production of a new retail product that will improve the iScanner. The plan is to upgrade the current software and operating system in order to transform the product into a new retail oriented system targeting stores for marketing purposes. The intended re-design of the iScanner is to allow retailers to gather information through retinal scans about customers including their movements, needs, wants, and desires. Data from the scan would be gathered to create a report for the retailer to be able to strategically place his or her products and displays for maximum effect.
Due to recent budget cuts and downsizing, revenues have decreased and AcuScan’s competitive edge is diminishing without the introduction of a new product. With the right technology, budget, and work force, “Operation Optimize” could be one way to salvage the company and reverse negative employee impact.
According to the proposed marketing plan, the ideal situation is to have a working prototype with all options ready for beta testing by August this year. The proposal also indicates that there will be a need for a minimal investment that will reap maximum returns. This concept is optimistic and very aggressive considering the amount of programming and re-engineering the new product will require. Preliminary testing and market surveys have been completed and there is significant retail interest in the product. One retailer has already been retained for the initial...
May 24, 2007
Executive Summary
As Vice President of Organizational Development, I have been given the task of evaluating the current situation involving a new product being developed and released by August of this year. The purpose of this document is; to evaluate the situation and the problems that have arisen, to summarize the situation and describe key points, discuss conclusions that have been drawn from the information, and make a recommendation of actions to be taken.
The current situation involves the production of a new retail product that will improve the iScanner. The plan is to upgrade the current software and operating system in order to transform the product into a new retail oriented system targeting stores for marketing purposes. The intended re-design of the iScanner is to allow retailers to gather information through retinal scans about customers including their movements, needs, wants, and desires. Data from the scan would be gathered to create a report for the retailer to be able to strategically place his or her products and displays for maximum effect.
Due to recent budget cuts and downsizing, revenues have decreased and AcuScan’s competitive edge is diminishing without the introduction of a new product. With the right technology, budget, and work force, “Operation Optimize” could be one way to salvage the company and reverse negative employee impact.
According to the proposed marketing plan, the ideal situation is to have a working prototype with all options ready for beta testing by August this year. The proposal also indicates that there will be a need for a minimal investment that will reap maximum returns. This concept is optimistic and very aggressive considering the amount of programming and re-engineering the new product will require. Preliminary testing and market surveys have been completed and there is significant retail interest in the product. One retailer has already been retained for the initial...