An information found on prepackaged foods, which helps consumers to choose healthy foods is referred as nutritional labelling. Nutritional labelling is a section on food product, which provides nutritional information of the food item. In order to create healthful products and aid consumers to choose healthier diet, manufacturers are focused to offer products with nutritional information regarding the particular product. Thus, resulting in no constraints to consumers for choice of particular ingredients and nutritional requirements. Nutritional labelling offers information related to calorie content, vitamins percentage and other nutritional information, which helps consumer to choose the right product.
Manufacturers restrict from offering nutritional information on products is attributed to higher production costs related to labelling. The nutritional information on food products is mixed in nature for instance, it plays an important part in food purchases. In addition, offering nutritional labelling on food products is an essential part of marketing for manufacturers. Nutritional information provided on the products mainly focusses on Protein, Energy, Carbohydrate, Sodium and Fat percentage or contribution per serving or per 100g/100ml with emphasis on Nutritional Reference Value (NRV) percentage. There are various proposals, which need menu labelling, restrict commercialization of food products particularly to children and prohibit misleading claims through advertisements.
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Nutritional Labelling Market Segmentation
The global nutritional labelling market is segmented on the basis of pre-packaged food and beverage products and regions. On the basis of pre-packaged food and beverage products, it is segmented into food products and beverage products. Pre-packaged food products are further sub-segmented into snacks, dairy products, bakery products and others....