Yogurt belongs to dairy food industry. It is derived from the bacterial fermentation of the milk. Primarily yogurt is consumed directly as a dessert or it is used in various recipes. Increasing awareness about the benefits of yogurt as a healthy alternative to include in daily diet is driving the growth of yogurt market across the globe.
Yoghurt Market Segmentation
Yogurt market is segmented on the basis of product type which includes regular yogurt and fat free yogurt. Among both of these segment regular yogurt is expected to occupy the largest position on the pie in terms of revenue contribution. However rising awareness among the consumer regarding the consumption of healthy and fat free products is expected to support the demand of fat free yogurt product segment in the near future.
Yogurt market is further segmented on the basis of form which includes set yogurt, frozen yogurt, Greek yogurt and yogurt drinks. Among all these set yogurt occupied the major position on the pie in terms of market share. High usage of set yogurt in various cooking recipe and consumption as a dessert is contributing towards the growth of set yogurt product segment. However frozen yogurt and yogurt drinks is expected to show a healthy growth during the forecast period. Frozen yogurt is further sub segmented as regular and flavored. Among both of these sub segment flavored yogurt is expected to show a fastest growth during the forecast period. Also, yogurt drinks is sub segmented as regular and flavored yogurt. Increasing availability of various fruit flavored yogurt with health benefits is expected to support the demand of flavored frozen yogurt and flavored yogurt drinks in the near future.
Yogurt market is also segmented on the basis of distribution channel which comprises, supermarket/ hypermarket, grocery stores, convenience stores, online and others. Among all these segments...