Ford Motor
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Ford Motor Company Strategy & Tactics
MGT 521
Richard Arriaga
Ford Motor Company Strategy & Tactics
Introduction
This paper will focus on reviewing the strategic initiatives taken by the company relative to organizational and operational adaptation to changing markets. How recent economic trends are influencing the business. Strategies the company has used or could use for adapting to changing markets, such as an economic downturn or recession. Tactics the company has implemented or could implement to achieve their strategic goals. The role human resource management plays in helping the company achieve its business goals
How recent economic trends are influencing the business
The Global economic trends that influence Ford’s business are declining in sales of products. The decline in sales is mostly due to the over- production of vehicles that the customer base did not want or need. The decline is also due to the economic down-turn in which many customers have smaller budgets to purchase vehicles. Many customers in the United States started to move away from their large Sports Utility Vehicles to smaller more fuel efficient vehicles.
Strategies the company has used or could use for adapting to changing markets
Ford has implemented the following strategies in order to adapt to changing markets:
Aggressively restructure to operate profitably at the current demand and changing model mix;
The Ford manufacturing in the United States has 10 assembly plants and 23 power-train
stamping and components plants (2009 Annual Report). Ford converted one of its
North American assembly plant, and started converting two additional assembly plants, from production of large utilities and trucks to small car production to support what Ford believes is a everlasting move in consumer preferences to smaller, more fuel-efficient vehicles(2009...
MGT 521
Richard Arriaga
Ford Motor Company Strategy & Tactics
Introduction
This paper will focus on reviewing the strategic initiatives taken by the company relative to organizational and operational adaptation to changing markets. How recent economic trends are influencing the business. Strategies the company has used or could use for adapting to changing markets, such as an economic downturn or recession. Tactics the company has implemented or could implement to achieve their strategic goals. The role human resource management plays in helping the company achieve its business goals
How recent economic trends are influencing the business
The Global economic trends that influence Ford’s business are declining in sales of products. The decline in sales is mostly due to the over- production of vehicles that the customer base did not want or need. The decline is also due to the economic down-turn in which many customers have smaller budgets to purchase vehicles. Many customers in the United States started to move away from their large Sports Utility Vehicles to smaller more fuel efficient vehicles.
Strategies the company has used or could use for adapting to changing markets
Ford has implemented the following strategies in order to adapt to changing markets:
Aggressively restructure to operate profitably at the current demand and changing model mix;
The Ford manufacturing in the United States has 10 assembly plants and 23 power-train
stamping and components plants (2009 Annual Report). Ford converted one of its
North American assembly plant, and started converting two additional assembly plants, from production of large utilities and trucks to small car production to support what Ford believes is a everlasting move in consumer preferences to smaller, more fuel-efficient vehicles(2009...