Forestsecret
- Submitted by: iziawati
- Views: 527
- Category: Politics: Economics
- Date Submitted: 10/22/2011 06:55 AM
- Pages: 15
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1.0 INTRODUCTION
2.0 BACKGROUND
Forest’secret is a local herbal brand that was born from the Government’s initiative under the Glokal Entrepreneur Programme, graced by The Honourable Dato’ Sri Mohd Najib bin Tun Abdul Razak on 27 March 2007. Under the Glokal Entrepreneur Programme, Forest’secret business concept of marketing Malaysian cosmetics and toiletries products abroad is aimed at producing entrepreneurs with a global outlook, which would make them more competitive to produce high-quality products and create strong product branding in order to capture the local market and eventually to compete globally. Forest’secret set to become a Herbal Hub in the country, with a mission to become the Asia’s most innovative leader in the herbal-based wellness and beauty brand, Forest’secret is entrusted with the responsibility to develop and grow the industry for the wealth and wellbeing of stakeholders and the nation at large, governed by the following objectives:
a. To promote and market our very own local herbal-based products under Forest’secret brand to local and international market
b. To serve as a platform for small and medium-sized enterprises (SMEs) to market their herbal-based products locally and abroad
c. To educate the public on the nutritional value and health benefits from using local herbal products
Forest’secret seeks to champion the Malaysian herbal industry through a dynamic process of fostering, developing and marketing of national herbal-based products that will enable and empower its stakeholders. The first prototype of Forest’secret outlet was opened on 6 April 2007 at The Curve Mutiara Damansara that includes four herbal-based product ranges from Body and Skin Care, Aromatherapy and Spa, Health Food and Drinks and Colour Cosmetics. Forest’secret developed and managed by Forest’Secret Sdn Bhd, a wholly-owned subsidiary of Malaysia International Franchise Sdn Bhd (MyFranchise), a franchise investment holding company and the...
2.0 BACKGROUND
Forest’secret is a local herbal brand that was born from the Government’s initiative under the Glokal Entrepreneur Programme, graced by The Honourable Dato’ Sri Mohd Najib bin Tun Abdul Razak on 27 March 2007. Under the Glokal Entrepreneur Programme, Forest’secret business concept of marketing Malaysian cosmetics and toiletries products abroad is aimed at producing entrepreneurs with a global outlook, which would make them more competitive to produce high-quality products and create strong product branding in order to capture the local market and eventually to compete globally. Forest’secret set to become a Herbal Hub in the country, with a mission to become the Asia’s most innovative leader in the herbal-based wellness and beauty brand, Forest’secret is entrusted with the responsibility to develop and grow the industry for the wealth and wellbeing of stakeholders and the nation at large, governed by the following objectives:
a. To promote and market our very own local herbal-based products under Forest’secret brand to local and international market
b. To serve as a platform for small and medium-sized enterprises (SMEs) to market their herbal-based products locally and abroad
c. To educate the public on the nutritional value and health benefits from using local herbal products
Forest’secret seeks to champion the Malaysian herbal industry through a dynamic process of fostering, developing and marketing of national herbal-based products that will enable and empower its stakeholders. The first prototype of Forest’secret outlet was opened on 6 April 2007 at The Curve Mutiara Damansara that includes four herbal-based product ranges from Body and Skin Care, Aromatherapy and Spa, Health Food and Drinks and Colour Cosmetics. Forest’secret developed and managed by Forest’Secret Sdn Bhd, a wholly-owned subsidiary of Malaysia International Franchise Sdn Bhd (MyFranchise), a franchise investment holding company and the...