Forever21 Marketing Analysis
- Submitted by: darkspark
- Views: 1120
- Category: Other
- Date Submitted: 11/04/2011 02:20 PM
- Pages: 4
- Report this Essay
Forever21 Marketing Analysis
Introduction
Today’s market is characterised by highly competitive organisations which are all vying for consumer’s loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: firm growth. However, external factors are not the only elements which influence growth. There are also internal factors, components working within the organisation which shape the direction of the firm.
The firm’s marketing environment influences the business organisation directly. This includes the suppliers that deal directly or indirectly to the people within the business organisation, the consumers and customers who demand for the products or services offered by the firm, and other local stakeholders who influence the decision-making process or affected by the business decisions made by the business firm. In addition, this also includes the competitors of the firm. As such, the marketing environment of a particular firm describes the relationship between firms and the driving forces that control and affect their market performance. In this report, competitors of Forever21 will be considered.
Discussion
A considerable number of companies have developed into an essential part of the period of global competition, increasing development, improved business paradigms, and corporate reorganization. The continuing transformation from the traditional industrial framework with its hierarchical companies to a worldwide, knowledge-founded financial system and intelligent corporations necessitates business management to realign and relocate its strategies (Mcmenamin, 1999). Along with the intense marketing nowadays, firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: company...
Introduction
Today’s market is characterised by highly competitive organisations which are all vying for consumer’s loyalty. Firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: firm growth. However, external factors are not the only elements which influence growth. There are also internal factors, components working within the organisation which shape the direction of the firm.
The firm’s marketing environment influences the business organisation directly. This includes the suppliers that deal directly or indirectly to the people within the business organisation, the consumers and customers who demand for the products or services offered by the firm, and other local stakeholders who influence the decision-making process or affected by the business decisions made by the business firm. In addition, this also includes the competitors of the firm. As such, the marketing environment of a particular firm describes the relationship between firms and the driving forces that control and affect their market performance. In this report, competitors of Forever21 will be considered.
Discussion
A considerable number of companies have developed into an essential part of the period of global competition, increasing development, improved business paradigms, and corporate reorganization. The continuing transformation from the traditional industrial framework with its hierarchical companies to a worldwide, knowledge-founded financial system and intelligent corporations necessitates business management to realign and relocate its strategies (Mcmenamin, 1999). Along with the intense marketing nowadays, firms are faced with the challenge to maintain their own competitive edge to be able to survive and be successful. Strategies are carefully planned and executed to gain the ultimate goal of all: company...