Gamestop

Final Strategic Plan for GameStop
STR/581


Final Strategic Plan for GameStop
Table Of Contents

Executive Summary……………………………………………………………..p.
Company Background…………………………………………………………..p.
Mission Statement………………………………………………………………p.
Vision Statement………………………………………………………………..p.
Value Statement……………………………………………………………… .. p.
Environmental Scan……………………………………………………………..p.
Internal and External Environmental Analysis…………………………………..p.
Strategic Recommendation………………………………………………………p
Implementation Plan…………………………………………………………….p.
Organizational Change Management Strategies………………………………..p.
Risk Management Plan………………………………………………………….p.
Conclusion………………………………………………………………………p..
References………………………………………………………………………p.







Executive Summary






















GameStop’s Background
GameStop is a Fortune 500 company classified under Retail and, more specifically, Electronic Stores. GameStop describes itself like this:
                “Our goal is to enhance our position as the nation's largest specialty retailer of new and used video game products and PC entertainment software by focusing on the following strategies:
    Targeting a Broad Audience of Game Players; Enhancing Our Image as a Destination Location; Offering the Largest Selection of Used Video Game Products; Building the GameStop Brand; Providing a First-to-Market Distribution Network; Investing in Our Information Systems and Distribution Capabilities.” (GameStop 2015)
GameStop was an IPO offering through divestiture from the book seller, Barnes and Noble, originally.
Mission Statement
          “Our mission is to continue to be the world’s largest multichannel retailer of new and pre-owned and value video game products and to strategically expand our Spring Mobile and Simply Mac businesses to diversify our revenue streams.”   (GameStop 2015)
Vision Statement
“Our vision is to continue to expand our business as a global family of specialty retail brands...