Gene One Leadership Change Strategy
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- Date Submitted: 03/31/2010 08:16 AM
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Gene One Leadership Change Strategy
Gene One is a private owned biotech company established in 1996. Gene One entered the market with a new gene technology that wiped out disease in tomatoes and potatoes. This new technology has a great effect on farmers and consumers, farmers will not need to use pesticides during plants grow, and consumers will be pleased by having homegrown organic products. After this groundbreaking gene technology, Gene One grew from $2 million to $400 million. But like most companies, Gene One needs to go public to ensure its continuous growth. An IPO is necessary to obtain the necessary capital to realize the projected growth of Gene One. The IPO will be offered within 36 months.
To achieve this, the top executive leader team with the assistance of an external consultant will develop and implement a compliant plan to offer the IPO meeting regulatory guidelines. As well, a strategic plan will be developed and implemented to build Gene One’s brand image through internal and external communication vehicles laying foundation for Gene One’s projected growth.
In order for Gene One effectively transform the corporation from a privately owned company to a publicly traded company; management should focus on developing a leadership style that will provide the employees with security they need to perform well, as well open their eyes to the amazing opportunities that an IPO has to offer. After going through Gene One scenario, my team found out that the existing leadership style need to be changed to ensure the success of Gene One during this transition period.
There are some challenges for Gene One addressing the lack of the required experience and leadership skills of the top leadership team regarding IPO, ineffective communication system that is currently used among leadership team, and lack of motivation of team members. The major issue here is the need for culture transformation of Gene One from small startup company to a public organization...
Gene One is a private owned biotech company established in 1996. Gene One entered the market with a new gene technology that wiped out disease in tomatoes and potatoes. This new technology has a great effect on farmers and consumers, farmers will not need to use pesticides during plants grow, and consumers will be pleased by having homegrown organic products. After this groundbreaking gene technology, Gene One grew from $2 million to $400 million. But like most companies, Gene One needs to go public to ensure its continuous growth. An IPO is necessary to obtain the necessary capital to realize the projected growth of Gene One. The IPO will be offered within 36 months.
To achieve this, the top executive leader team with the assistance of an external consultant will develop and implement a compliant plan to offer the IPO meeting regulatory guidelines. As well, a strategic plan will be developed and implemented to build Gene One’s brand image through internal and external communication vehicles laying foundation for Gene One’s projected growth.
In order for Gene One effectively transform the corporation from a privately owned company to a publicly traded company; management should focus on developing a leadership style that will provide the employees with security they need to perform well, as well open their eyes to the amazing opportunities that an IPO has to offer. After going through Gene One scenario, my team found out that the existing leadership style need to be changed to ensure the success of Gene One during this transition period.
There are some challenges for Gene One addressing the lack of the required experience and leadership skills of the top leadership team regarding IPO, ineffective communication system that is currently used among leadership team, and lack of motivation of team members. The major issue here is the need for culture transformation of Gene One from small startup company to a public organization...