Germany Consumer Attitudes and Online Retail Dynamics Market Share, Cost and Price, Analysis, Key Trends and Opportunities Forecasts 2019

Germany Consumer Attitudes and Online Retail Dynamics
Market Share, Cost and Price, Key Trends and Opportunities
Forecasts 2019
Summary
Germany, the most populous country in the whole of Western Europe is also the largest economy in the whole of
Europe and the fifth largest in the world. Both the facts are an absolute sign of maturity in regards to a developed
nation. Out of the total population of the country, more than ¾ of the people use the internet. Amongst all these
facts, Germany is growing at an exponential rate; competing by almost triple the UK's current growth potential Germany being the Europe's second largest online market, behind the United Kingdom.
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Key Findings
- Online retailing has high potential compared to conventional channels, and is expected to grow at a CAGR of
12.6% over the forecast period
- Increasing smartphone penetration and smartphone internet usage is expected to fuel m-commerce.
- Holiday shoppers prefer to shop online to avoid long queues at the physical stores. Also online channel provides
convenience shopping experience with innovative delivery services, and more number of consumers are showing
interest to purchase online
- Payment on invoice is the most preferred online payment followed by direct debt and PayPal
- Electrical and electronics category is expected to grow at a CAGR of 14.3% during the forecast period and is set to
overtake Apparel, Accessories, Luggage and Leather Goods by 2019. While furniture and floor coverings is the
fastest growing category in the forecast period
Synopsis
“Consumer Attitudes and Online Retail Dynamics in Germany, 2014-2019” provides data for historic and forecast
online retail sales, and also includes information on the business environment and country risk related to the
German online retail environment. In addition, it analyses the key...