Global Bluetooth Beacon Device in Retail Market Analysis, Outlook 2016-2020 by Radiant Insights
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- Date Submitted: 05/12/2016 12:38 AM
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Market overview of Bluetooth beacons in retail
Technavios market research analyst expects the global Bluetooth beacons market in retail to grow at a remarkable CAGR of around 17% during the forecast period. Since a substantial contribution in the retail industry comes from organized retail, which include hypermarkets, supermarkets, department stores, discounters, specialty stores, and cash & carry stores, the growth in organized retailing is expediting the growth of the Bluetooth beacons devices market.
Multichannel marketing as well as in the product distribution in the retail industry has become one of the major trends, which is driving the growth of the market. Bluetooth beacons manufacturers are following this trend and are developing software apps for beacons as well as manufacturing beacon devices. One such example is that Estimote, a top beacon device manufacturer, is developing mobile software app for both the iOS and Android platform.
Browse Complete Summary Click Here @ http://www.radiantinsights.com/research/global-bluetooth-beacon-device-market-in-retail-2016-2020
Geographical segmentation of the Bluetooth beacons market in retail
APAC
Europe
North America
ROW (Latin America and MEA)
North America has the largest penetration of organized retails, hence this region generates the majority of the revenue in the Bluetooth beacons market in the retail industry. The US being the largest market in this region, holds a market share of close to 84% in terms of the shipments of beacon devices as of 2015.
Segmentation by technology standard of the Bluetooth beacons market in retail
iBeacon
Eddystone
Microsoft 10
The iBeacon technology, which was launched by Apple in late 2013 commands over the Bluetooth beacons market in the retail industry with an enormous share of over 77% as of 2015. However, as per Technavios estimation, the Eddystone technology is expected to grow at a higher CAGR than iBeacon, and it is likely to get close to the...
Technavios market research analyst expects the global Bluetooth beacons market in retail to grow at a remarkable CAGR of around 17% during the forecast period. Since a substantial contribution in the retail industry comes from organized retail, which include hypermarkets, supermarkets, department stores, discounters, specialty stores, and cash & carry stores, the growth in organized retailing is expediting the growth of the Bluetooth beacons devices market.
Multichannel marketing as well as in the product distribution in the retail industry has become one of the major trends, which is driving the growth of the market. Bluetooth beacons manufacturers are following this trend and are developing software apps for beacons as well as manufacturing beacon devices. One such example is that Estimote, a top beacon device manufacturer, is developing mobile software app for both the iOS and Android platform.
Browse Complete Summary Click Here @ http://www.radiantinsights.com/research/global-bluetooth-beacon-device-market-in-retail-2016-2020
Geographical segmentation of the Bluetooth beacons market in retail
APAC
Europe
North America
ROW (Latin America and MEA)
North America has the largest penetration of organized retails, hence this region generates the majority of the revenue in the Bluetooth beacons market in the retail industry. The US being the largest market in this region, holds a market share of close to 84% in terms of the shipments of beacon devices as of 2015.
Segmentation by technology standard of the Bluetooth beacons market in retail
iBeacon
Eddystone
Microsoft 10
The iBeacon technology, which was launched by Apple in late 2013 commands over the Bluetooth beacons market in the retail industry with an enormous share of over 77% as of 2015. However, as per Technavios estimation, the Eddystone technology is expected to grow at a higher CAGR than iBeacon, and it is likely to get close to the...