Market overview of the global cloud analytics market
Technavios market research analysts predict the cloud analytics market to grow at a CAGR of approximately 21% until 2020. The cloud analytics market is expanding rapidly as it finds utility in many industries. The emergence of easy implementation of cloud technology and its integration with analytics and BI tools drives this market.
To improve customer experience, it is important for organizations to analyze huge amounts of data generated from social media, television, and connected devices. Thus, organizations are looking for cloud solutions that offer real-time analysis of unstructured data to aid their decision making.
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What is cloud analytics and how it is useful?
Cloud analytics is a service model in which one or more key elements of data analytics are provided through a public, private or hybrid cloud. Cloud analytics solutions offer high-end analysis of data stored in the cloud. Several factors, including the continuous growth of structured and unstructured data necessities the deployment of cloud analytics.
Organizations are shifting to cloud-based analytical solutions as these provide better visibility apart from regular monitoring of online traffic, and overall presence of the end-user organization. Cloud analytics also offers great ROI for tracking inbound and outbound marketing campaigns.
Market segmentation of the global cloud analytics market by application
Analytics
BI
DW
EPM
Further segmentation and analysis of the global analytics market
The global analytics market is projected to grow at a CAGR of more than 25% over the next four years. The use of the social media for conversations and the increasing availability of cloud technology largely drive the global analytics market.
Predictive analytics
Text analytics
Web analytics
Video analytics
Speech...