Global Enterprise
- Submitted by: rashtt
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- Category: Other
- Date Submitted: 03/08/2011 08:35 AM
- Pages: 11
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Contents
1- INTRODUCTION: 3
2- CULTURAL DEFINITION: 3
3- ORGANIZATION BACKGROUND: 3
4- THE ORGANIZATION GOALS, HABITS, AND NORMS IN USA: 3
5- THE SRC PROBLEM: 4
6- SOLUTIONS: 6
7- CONCLUSION: 7
8- REFERENCES: 7
1- Introduction:
The number of companies operating internationally is growing constantly. The world is opening up for foreign firms and new destinations in the company´ business are increasing. Because of high competition the companies operating abroad are faced with a much larger task than before. When going international the challenges the company must handle are new and unfamiliar.
Obstacles the firm never faced before are becoming crucial in the everyday work. Culture is one of these obstacles and can affect the entire co-operation.
Culture can influence the business in different ways. Language problems, pricing difficulties and culture are uncommon, especially in the beginning. The company must be able to handle these difficulties in a way that is satisfying also for the other part. Mistakes can be difficult to correct and disrespect for the foreign culture can destroy the entire operation.
2- Cultural definition:
Culture is the “set of distinctive spiritual, material, intellectual and emotional features of society or a social group and that it encompasses, in addition to art and literature, lifestyles, ways of living together, value systems, traditions and beliefs (UNESCO,2002) . International marketing consists of finding and satisfying international customer’s needs and wants better than the competition, both domestic and international, and of coordinating marketing activities within the constraints of the global environment (MMC/ international marketing).
Culture has a great impact on international marketing. When conducting international business it is of great importance to consider the cultural aspects because it can seriously affect the company’s future, the company must have to study about the local culture in-depth before...
1- INTRODUCTION: 3
2- CULTURAL DEFINITION: 3
3- ORGANIZATION BACKGROUND: 3
4- THE ORGANIZATION GOALS, HABITS, AND NORMS IN USA: 3
5- THE SRC PROBLEM: 4
6- SOLUTIONS: 6
7- CONCLUSION: 7
8- REFERENCES: 7
1- Introduction:
The number of companies operating internationally is growing constantly. The world is opening up for foreign firms and new destinations in the company´ business are increasing. Because of high competition the companies operating abroad are faced with a much larger task than before. When going international the challenges the company must handle are new and unfamiliar.
Obstacles the firm never faced before are becoming crucial in the everyday work. Culture is one of these obstacles and can affect the entire co-operation.
Culture can influence the business in different ways. Language problems, pricing difficulties and culture are uncommon, especially in the beginning. The company must be able to handle these difficulties in a way that is satisfying also for the other part. Mistakes can be difficult to correct and disrespect for the foreign culture can destroy the entire operation.
2- Cultural definition:
Culture is the “set of distinctive spiritual, material, intellectual and emotional features of society or a social group and that it encompasses, in addition to art and literature, lifestyles, ways of living together, value systems, traditions and beliefs (UNESCO,2002) . International marketing consists of finding and satisfying international customer’s needs and wants better than the competition, both domestic and international, and of coordinating marketing activities within the constraints of the global environment (MMC/ international marketing).
Culture has a great impact on international marketing. When conducting international business it is of great importance to consider the cultural aspects because it can seriously affect the company’s future, the company must have to study about the local culture in-depth before...