Global MMO Games Market Share, Size, Trends, Analysis, Overview, Competitive Scenario and Forecasts, 2015-2019
Market outlook of the global MMO games market
Massively multiplayer online (MMO) games are designed to be played on different network-capable platforms like video game consoles, smartphones, or PCs. Rapid technological advancements that have led to the emergence of HD displays and audio devices having HDMI wireless network capabilities are some of the major growth promoting factors in this market during the forecast period. Also, the launch of next generation gaming consoles is expected to positively spur market growth, resulting in its healthy CAGR of more than 8% by 2019.
The advent of digital downloading is a significant factor that is expected to drive market growth during the forecast period. The latest gaming consoles are equipped with Wi-Fi, network connectivity, and HDD, which allows gamers to directly download games into their console. This removes the hassle of visiting a store to purchase physical discs, which are prone to damage by wear and tear.
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Competitive landscape and key vendors
This market is highly competitive and consolidated due to the presence of multiple vendors like Activision Blizzard and Electronic Arts. Intense vendor competition, rapid advancements in technology, and frequent changes in consumer preferences pose significant challenges for the vendors in this market. Consequently, in order to survive and succeed in this market, vendors have to distinguish their product and service offerings through a clear and unique value proposition.