Gm Current Project Proposal Market Strategy

MODULE ASSESSMENT
END ASSESSMENT – PROJECT PROPOSAL

CHUTIAN WANG
Q5191548
Essay title: Impacts of marketing strategy on consumer pattern behavior. Case study, General Motors Corporation.
TEESSIDE UNIVERSITY

TUTOR: Tony Taylor
GROUP: 1
WORD ACOUNT: 2815
MODULE NAME: BIN3020-N UG Business Research Methods top-up
MODULE CODE: BIN3020-N
DATE: 15/01/2016
Table of Contents
Chapter 1 Introduction 3
1.1 Project Aims 3
1.2 Project Objectives 3
1.3 Research Questions 3
Chapter 2 Literature Review 4
Chapter 3 Justification of Methods 10
3.1 Methodology 10
3.1.1 Case Study 11
3.1.2 Quantitative methodology 11
3.1.3 Qualitative Methodology 12
3.3 Data Collection 12
3.3.2 Secondary Data 12
3.4 Data Analysis 13
3.5 Reliability and Validity of Data 13
Chapter 4 Conclusion 14
4.1 Ethics and Accountability 14
Research Plan 15
References 16

Chapter 1 Introduction
This chapter of the research proposal outlines the aims of the study, the objectives, and the research questions. These are the goals and objectives of the proposal. This chapter would examine the aim, objectives, and the research questions.
1.1 Project Aims
The project proposal aims at identifying how General Motors Corporation marketing strategies have affected consumer behaviour patterns. The proposal intends to establish whether the marketing strategies have resulted in negative and positive purchasing patterns. This is in order to understand of marketing strategies effects, their influences on consumer behaviour while examining how they link to consumer purchasing patterns.
1.2 Project Objectives
• Examining the marketing strategies, that General Motors Corporation employs.
• Evaluation of the effects of marketing strategies on consumer patterns.
• Examining various perceptions about marketing strategies.
• Review of literature on efficiency of marketing strategies.
• Review of consumer behaviours and purchasing patterns of general motors products.
1.3 Research Questions
• What are the marketing...