GOOGLE
Business Model CANVAS with links 2014
KEY RESOURCES
Market capital : $400bilion.
http://www.businessweek.com/articles/2014-02-12/google-at-400-billion-a-new-no-dot-2-in-market-cap
4936 patents (1851awarded in 2013)
http://www.networkworld.com/article/2173391/data-center/google-boosts-patents-in-2013-but-ibm-still-dominates.html
Best brand equity (most valuable brand)
http://www.marketoracle.co.uk/Article45727.html
Physical resources :47456 employees ,85 offices in 40 countries.
Corporate family :158 companies.
Credit Rating: A+
https://drive.google.com/viewerng/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxqb2hubGFuZ2diYm8wMHxneDoyYzBjYzBkOTgyYWVjYjlh
Data centers- One of the largest and greenest data centers among the companies in the world.
http://www.google.co.uk/about/datacenters/efficiency/index.html
Google is king in terms of database
http://www.quirkeysolutions.com/index.php?option=com_content&view=article&id=103:how-big-is-google-s-database&catid=21&Itemid=146
Technical Resources:
* Adwords
* Adsense
* Google.com
* Search algorithm
Broad range of service portfolio.
Research and development: key resource as google spent $7.9billion in 2013.
https://drive.google.com/viewerng/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxqb2hubGFuZ2diYm8wMHxneDoyYzBjYzBkOTgyYWVjYjlh
Costumer resources:
Google+ is the 2nd largest social network website with 1.6Billion+ users and Youtube with 1 Billion+ users.
http://socialtimes.com/social-media-facts-figures-stats-infographic_b200159
Human Resources: talented member with a highly productive and innovation motivating environment. Hence Google was named the Best company to work in 2014 for the 5th time.
http://fortune.com/best-companies/
VALUE PROPOSITIONS
Free integrated search engine with various formats for search.
Targeted Advertisement by the use of behavioral targeting as well as the internet tracking technology....