Graphic
Rating
Scale
Recommendations
Acceptable
rating
scales
should
have
the
following
characteristics:
1.
Performance
dimensions
should
be
clearly
defined.
2.
Scales
should
be
behaviorally
based
so
that
a
rater
is
able
to
support
all
ratings
with
objective,
observable
evidence.
3.
Abstract
trait
names
such
as
"loyalty,"
"honesty,"
and
"integrity"
should
be
avoided
unless
they
can
be
defined
in
terms
of
observable
behaviors.
4.
Points,
or
anchors,
on
each
scaled
dimension
should
be
brief,
unambiguous,
and
relevant
to
the
dimension
being
rated.
For
example,
in
rating
a
person's
flow
of
words,
it
is
preferable
to
use
anchors
such
as
"fluent,"
"easy,"
"unimpeded,"
"hesitant,"
and
"labored,"
rather
than
"excellent,"
"very
good,"
"average,"
"below
average,"
and
"poor."
Carefully
constructed
graphic
rating
scales
have
a
number
of
advantages:
1.
Standardization
of
content
permitting
comparison
of
employees.
2.
Ease
of
development
use
and
relatively
low
development
and
usage
cost.
3.
Reasonably
high
rater
and
ratee
acceptance.
Agencies
should
be
cautious
of
rating
errors.
Possible
rating
errors
include
halo
effect,
central
tendency,
severity,
and
leniency.
The
halo
effect
occurs
when
a
rating
on
one
dimension
of...