Graphics Presentation Alternatives
Carey Cameron
Saint Mary's University of Minnesota
Schools of Graduate & Professional Programs
ACCT 600-Financial Communication
Barbara Doyle
September 21, 2015
I am presenting financial information and historical sales data for my company and two of its competitors. I will display this information in both table and graph formats and compare the versions.
Table 1 shows the Sales Revenue for H&R Block, Inc. and two competitors for the last three years. The second largest competitor is privately held, and due to lack of accurate financial information, it is omitted from the financial data. The financial data is listed by company and displays total yearly revenues in chronological order, beginning with the earliest year.
Table 1. Sales Revenue by Company 2012-2014 | |
| 2012 | 2013 | 2014 |
H&R Block, Inc. | $2,862,378,000.00 | $2,877,967,000.00 | $2,999,460,000.00 |
TurboTax (Intuit, Inc.) | $1,307,000,000.00 | $1,384,000,000.00 | $1,522,000,000.00 |
Liberty Tax, Inc. | $131,225,000.00 | $147,613,000.00 | $159,696,000.00 |
The following graph depicts the same data as the proceeding table, but charts the data in a vertical grouped bar graph. The graph is grouped by company and its yearly revenues. The revenue vertical data points start at $0 and increase by $500,000,000.
Accountants are more familiar and often prefer figures and table data than many other professionals. Not all people are comfortable with numbers, especially when those numbers need to be analyzed to gain insight into the data presented. In the table of sales revenue, the numerical figures are organized simply and provide the necessary figures to compare sales revenue by company. An experienced analyst can quickly draw conclusions from the figures presented, even making simple calculations regarding percentage of growth.
In the bar graph, this information is transformed into a visual snapshot of each...