Green Consumerism
Green consumerism, which refers to recycling, purchasing and using ecofriendly products that
minimize damage to the environment, was created to balance between the expectations of consumer
behaviour and businesses profit motives. The phenomenon of environmental issues have become
mainstream and consumers are suddenly more concerned about their habits and the effect that they have
on their environment. Green consumerism can be described as a highly democratic strategy because, of
the idea regarding natural resources like trees and water sources and improving our health by eating
more organic food while saving money. Though green consumerism is a sustainable step in the right
direction, it falls short with the factors of higher consumption, misconception and the lack of regulations.
Green consumerism falls short of the sustainability idea because production of any product is always at a
cost to the environment. Added to the factor that consumers might be victimised and exploited by
misleading advertising which appeals to highly moral, but illinformed, instincts on environmental matters.
The idea of green consumerism is outlined with too many flaws for it to be the solution to climate change
because its main effort should be to reduce consumption not, redefine it.
Many people are deciding to convert to green consumerism in order to do their part in helping
the environment. Green consumerism, is the practice knowledge of shoppers making purchase choices
based on environmental criteria. This practice has “stimulated demand for goods that minimize
environmental damage in the way they are made ... and in their impact when used” (Carter 228). An
increasing number of consumption goods such as organic food, electric cars, and energy saving light
bulbs are perceived to be of higher environmental quality. People are progressively less willing to buy
products that have been produced at the expense...