H20 Purifier

VAIBHAV KAMBOJ

H20 Purifier Extension Proposal
Table of Contents

  1. Letter to the CEO…………………………………..…………………….. 3

  2. Execute Summary……………………………………………………....... 4

  3. Environmental Analysis…………………………………………………..5

  4. Product Extension…………………………………………………………6

  5. Strategic Analysis………………………………………………………… 6

  6. Financial Analysis……………………………………………………....... 8

  7. Production Plan…………………………………………………………... 10

  8. Marketing Strategy……………………………………………………….. 11

  9. Organization…………………………………………………………….... 12

  10. Management……………………………………………………………... .15

  11. Works Cited………………………………………………………….……17

LETTER TO THE CEO
Professor Augustine McDaniel-Smith,
We would like to present a new product to expand the current Culligan product line. Culligan has been leading the industry in water filter systems and believes in making water solutions pure and simple. In the goal of making better water, we would like to introduce the H20 Purifier. This product will filter any type of water in just seconds. This water bottle can be distributed through our current distributors and will give Culligan a chance to expand.   Please review the following report and I am sure you will agree with us. This extension will bring the company great revenue.

Sincerely,
The Culligan Team


Culligan
Executive Summary
The product is named H2O Purifier. It is a product extension for Culligan. This product is a portable water bottle that can purify up to four thousand liters of contaminated water per filter.   The H2O purifier allows anyone to easily access pure fresh drinking water from any source. It will be the perfect product for any consumer worldwide.   Being able to filter any type of water, this product will lead to many new inventions. It is also beneficial in developing countries where clean water is not easily obtained. There are more than two billion people, in eighty countries, who...