INTRODUCTION……………………………………………………………………………..3
TASK 1: UNDERSTAND THE ROLE OF THE HOSPITALITY INDUSTRY WITHIN THE TRAVEL AND TOURISM SECTOR……………………………………………………
1.1 Discuss the interrelationships between hospitality and wider travel and tourism business………………………………………………………………...................3
TASK 2: UNDERSTAND THE IMPACT OF INTEGRATION WITHIN THE HOSPITALITY INDUSTRY
2.1 Analyse the implications of integration to the hospitality industry……………..5
2.2 Discuss how integration has affected a hospitality business…………………….7
TASK 3: BE ABLE TO PLAN THE DEVELOPMENT OF HOSPITALITY BUSINESS
3.1 Develop a rationale for a selected project clearly justifying decisions linked to target market………………………………………………………………………9
3.2 Develop a plan for hospitality business including the operational requirements of the business organisational structure in relation to human resource allocation…………………………………………………………………………11
REFERENCES……………………………………………………………………………….12
INTRODUCTION
The Oxford English dictionary hospitality is defined as : “the act or practice of being hospitable;the reception and entertainment of guests, visitors or strangers” according to Lashley (2000)
The Joint Hospitality industry Congress defines hospitality as ‘The provision of food and/or drink and/or accommodation away from home’. The Higher Education Funding Council– England’s Hospitality Review Panel defined hospitality as being ‘ the provision of food and/or drink and/or accommodation in a service context’, furthermore the Nottingham group (at a conference held in Nottingham) defined ‘Hospitality is a contemporaneous exchange designed to enhance mutuality (well being) for the parties involved through the provision of food and/or drink and/or accommodation’. Lashley (2000)
According to Brotherton (1999) who conducted a similar type of study the answer to ‘What is hospitality […] generates a number of varied and interesting responses’(1999:165). He also finds...