I chose to visit “Ross Dress for Less”. Ross is an off priced store that sells brand named products at a discount. Ross Department Store was first opened in San Bruno, California, in 1950 by Morris "Morrie" Ross. “The next store was established in Pacifica, California, in the late 1950s”. “In 1982 a group of investors, including Mervin Morris, founder of the Mervyns chain of department stores, purchased the six Ross Department Stores, changed the format to off-price retail units, and within three years rapidly expanded the chain to 107 stores”.
http://www.rossstores.com.
This store does not cater to one age group it caters to all age groups. One of the steps that Ross strives to incorporate into their stores is cultural diversity. They strive to have products that can be used by people of all cultures and nationalities. They use something called “Cross-cultural analysis. It involves the study of similarities and differences among consumers in two or more nations or societies”. Www.mhhe.com.
Ross stores sell a variety of products, including clothes, shoes, furniture, jewelry, toys and household products. They sell accessories at reduced or sale price as well. There is a children’s section, a teen section, a men’s section and there is a women’s sections as well. They sell all brands of clothing, household goods, perfumes, shoes and toys. They also sell accessories like hand bags and belts at reduced or sale prices.
The location of the store that I visited is in an area call Briercreek. It is a large shopping area that has been expanding and developing over the last few years. I believe the reason for the location of this store because of the revenue that it will generate being surrounded by an abundance of other shops and retail stores. Another reason for this location is that it is close to the airport as well as convenient for businesses, families and neighborhoods.
The type of people that shop at this retail store vary in age, race, size, economic...