Hrm Thai Airways
- Submitted by: apussblue
- Views: 2210
- Category: Other
- Date Submitted: 04/15/2010 10:40 AM
- Pages: 17
- Report this Essay
Organizational Behavior Human Resource Management of
[pic]
THAI AIRWAYS INTERNATIONAL
AKSIKA PUSSARA
May 2009
THIS REPORT SUMMITED FOR ORGANISATION BEHAVIOR AND HRM MODULE
THE MASTER IN BUSINESS ADMINISTRATION WITH AVIATION MANGEMENT
COVENTRY UNIVERSITY
Executive summary
Thai Airways International Public Company Limited, recognized as Thai national flag carrier, is one of leading Asian national carriers which has been approved its quality as an official 4-stared ranking Skytrax. THAI has recognized worldwide with unique service delivery "Touches of Thai". In addition, THAI original base, Bangkok is one of the most fascinate destination for global tourists which are advantages for THAI in competitive airline industry.
Although THAI is in competitive positions with outstanding product and service, and THAI's original and core market in Thailand is presenting high demand of tourists, it disclosed loss 21 mBaht presenting result from management errors regarding politic dependency.
This report aims to demonstrate THAI performs its Strategic Human Resource Management and its real practical. Finding that THAI has systematic design of organization structures aligned with the Stock Exchange of Thailand (SET) regulation as a listing company. All corporate structures have been regulated formally, transparently and understandably.
However, according to this research, culture of organization is building most important factors leading to effective virtual corporative performance. Fluctuation of organization restructuring effects directive leadership and management control disorder.
Price (2007) defined corporate culture concept as behind and in parallel with the official system, there is the reality of action and power commonly described as the informal organization. The formal aspect of an organization is its official structure and public image visible in organization chart and annual reports. The informal organization is more elusive concept,...
[pic]
THAI AIRWAYS INTERNATIONAL
AKSIKA PUSSARA
May 2009
THIS REPORT SUMMITED FOR ORGANISATION BEHAVIOR AND HRM MODULE
THE MASTER IN BUSINESS ADMINISTRATION WITH AVIATION MANGEMENT
COVENTRY UNIVERSITY
Executive summary
Thai Airways International Public Company Limited, recognized as Thai national flag carrier, is one of leading Asian national carriers which has been approved its quality as an official 4-stared ranking Skytrax. THAI has recognized worldwide with unique service delivery "Touches of Thai". In addition, THAI original base, Bangkok is one of the most fascinate destination for global tourists which are advantages for THAI in competitive airline industry.
Although THAI is in competitive positions with outstanding product and service, and THAI's original and core market in Thailand is presenting high demand of tourists, it disclosed loss 21 mBaht presenting result from management errors regarding politic dependency.
This report aims to demonstrate THAI performs its Strategic Human Resource Management and its real practical. Finding that THAI has systematic design of organization structures aligned with the Stock Exchange of Thailand (SET) regulation as a listing company. All corporate structures have been regulated formally, transparently and understandably.
However, according to this research, culture of organization is building most important factors leading to effective virtual corporative performance. Fluctuation of organization restructuring effects directive leadership and management control disorder.
Price (2007) defined corporate culture concept as behind and in parallel with the official system, there is the reality of action and power commonly described as the informal organization. The formal aspect of an organization is its official structure and public image visible in organization chart and annual reports. The informal organization is more elusive concept,...