27thJuly 2016 – Navi Mumbai, India: Market reports on India presents the latest report on “India Ayurvedic Products Market” This report to obtain research-based business decisions and add weight to presentations and marketing material.
Ayurvedic products market in India has been growing at a robust pace over the last five years on account of increasing urbanization, improving consumer lifestyle, rising awareness about harmful effects of synthetic cosmetic products and allopathic medicines, coupled with increasing number of product innovations by Ayurvedic product manufacturers. Moreover, rising number of exclusive showrooms and increasing availability of Ayurvedic products at multi-branded stores is boosting sales of Ayurvedic products in the country. In addition, growing incidence of lifestyle diseases in India is increasing consumer inclination towards using Ayurvedic products that are completely natural and are considered of minimal or zero side-effects. Dabur, Patanjali and Emami dominated the country’s Ayurvedic products market with a cumulative revenue share of more than 70% in 2015. However, with the planned entrance of new players with aggressive and innovative marketing campaigns, the market dynamics are expected to witness major changes within next five years.
“India Ayurvedic Products Market By Product Segment, By Organized vs. Unorganized, Competition Forecast & Opportunities, 2011 – 2021”, the country’s Ayurvedic products market is projected to register a CAGR of 16% during 2016 - 2021. Growth in the market is anticipated on account of rising consumer awareness about natural treatment options, increasing online availability of Ayurvedic products and growing number of companies introducing Ayurvedic nutraceuticals and dietary supplements. India Ayurvedic products market is dominated by Ayurvedic personal care products segment, which had a revenue share of more than 60% in 2015. Demand for Ayurvedic products is predominantly concentrated in the...