India Fm Radio Market
- Submitted by: SophiaJones
- Views: 90
- Category: Other
- Date Submitted: 07/30/2016 02:32 AM
- Pages: 3
- Report this Essay
30thJuly 2016 – Navi Mumbai, India: Market reports on India presents the latest report on “India FM Radio Market” This report to help industry consultants, FM Radio providers and other stakeholders align their market-centric strategies.
Frequency modulation is a broadcasting technology used to provide high fidelity sound over broadcast radio. Over the last 5-10 years, FM radio has emerged as a powerful pillar in India’s media industry on account of its cost effectiveness and vast geographical reach. India FM radio market witnessed robust growth over the past few years, owing to increasing sales of mobile handsets, growing advertisement industry. The auctions during Phase I & II have helped industry expand its footprint in tier 1 & 2 cities, however with upcoming Phase III auctions the penetration would further expand to even tier 3 cities making it much more attractive advertisement option for hard to reach consumers in small towns or rural India. Increasing number of FM radio listeners coupled with the rising expenditure on advertisement campaigns by real-estate, pharmaceutical, education and healthcare sectors is expected to expand revenue growth in the country’s FM radio market over the next five years.
According to “India FM Radio Market By Type, By Sector, By Ownership, Competition Forecast & Opportunities, 2011-2021”, FM radio market in the country is projected to grow at a CAGR over 17% during 2016 - 2021. Growing adoption of radios in cars, growing media & entertainment industry, coupled with technological advancements in FM radio are anticipated to further drive FM Radio market in the country. India FM Radio market is highly fragmented market, with several leading players such as Prasar Bharati, Entertainment Network (India) Limited, Sun TV Network Limited, Reliance Broadcast Network Limited, and D.B Corp Ltd. operating across the value chain. “India FM Radio Market By Type, By Sector, By Ownership, Competition Forecast & Opportunities, 2011-2021”...
Frequency modulation is a broadcasting technology used to provide high fidelity sound over broadcast radio. Over the last 5-10 years, FM radio has emerged as a powerful pillar in India’s media industry on account of its cost effectiveness and vast geographical reach. India FM radio market witnessed robust growth over the past few years, owing to increasing sales of mobile handsets, growing advertisement industry. The auctions during Phase I & II have helped industry expand its footprint in tier 1 & 2 cities, however with upcoming Phase III auctions the penetration would further expand to even tier 3 cities making it much more attractive advertisement option for hard to reach consumers in small towns or rural India. Increasing number of FM radio listeners coupled with the rising expenditure on advertisement campaigns by real-estate, pharmaceutical, education and healthcare sectors is expected to expand revenue growth in the country’s FM radio market over the next five years.
According to “India FM Radio Market By Type, By Sector, By Ownership, Competition Forecast & Opportunities, 2011-2021”, FM radio market in the country is projected to grow at a CAGR over 17% during 2016 - 2021. Growing adoption of radios in cars, growing media & entertainment industry, coupled with technological advancements in FM radio are anticipated to further drive FM Radio market in the country. India FM Radio market is highly fragmented market, with several leading players such as Prasar Bharati, Entertainment Network (India) Limited, Sun TV Network Limited, Reliance Broadcast Network Limited, and D.B Corp Ltd. operating across the value chain. “India FM Radio Market By Type, By Sector, By Ownership, Competition Forecast & Opportunities, 2011-2021”...