Industry Dominant Economic Traits

Contents page

1.0 Introduction ......................................................................................................... 1

2.0 Industry’s Dominant Economic Features

            2.1 Market size and Growth rate and number of rivals ................... 1
2.2 Scope of Competitive rivalry .................................................... 2
2.3 Buyers needs and Requirements............................................... 2
2.4 Degree of Product Differentiation............................................ 2
2.5 Product Innovation ................................................................... 3
2.6 Supply/Demand Conditions..................................................... 3
2.7 Pace of Technological change ................................................. 4
2.8 Vertical Integration and Economies of Scale.......................... 4
2.9 Learning and Experience Curve Effects .................................. 4
3.0 Competitive Forces and the Strength of each force............................. 5
3.0 Five Forces Diagram .................................................................. 6
4.0What Factors are driving Industrial change .......................................... 7
5.0 What market positions do rivals occupy ............................................. 7
5.1 Group Map .............................................................................. 8
6.0 Strategic moves rivals are likely to make ........................................... 9
7.0 Key factor for future success.............................................................. 10
8.0 Outlook for Industry ........................................................................... 11
10.0 Bibliography
Appendix


Introduction

People travel for a variety of reasons, including vacations, business, and visits to friends and relatives. The Bureau of Labour Statistics site (www.bls.gov/oco) explains that for many of these...