Table of Content 1
1.0 Introduction 2
2.0 Methodology 4
3.0 Results 6
4.0 Discussion 8
4.1 J1 - What Factors Influence High School Students in Choosing Cram School in Thailand 8
4.2 J2 – Who And What Influences Choice Of University? Student and University Perceptions. 8
4.3 J3 – The Determinants of the Choice of Universities by Foreign Business Students in South Africa 8
4.4 Analysis 9
References 10
1.0 Introduction
Nowadays level of education is the most important thing all over the world. It goes without saying that every parent wants that their children get high-quality knowledge, graduated from the prestigious university moreover, to get high-paying job in the future. That’s why we carried out a thorough research and analysis of several journals directly related to our problem. The main objective of our research to compare the J1, J2 and J3 which are the journals from different countries devoted to the problem related to higher education and also try to find something in common. So, in J1 describes problem with low level of education in the schools in Thailand. It comes as no surprise that parents do not trust the system of education and sending their children to “Cram schools” which can prepare them to pass exams. That’s one of the why “Cram schools” play the important role in education system of the Thailand. According to the Office of the Private Education Commission, there were 1,243 cram schools across the country in 2009, an increase from 1,078 cram schools in 2007, 325 of which are located in Bangkok while the remaining 918 are in the provinces. Student’s satisfaction is the ultimate goal of the “Cram schools” because customer satisfaction affects customers’ trust and their upcoming action intention. On the other hand J2 tells how universities trying to attract students to choose their university, who and what influences the choice of university by students. One task of higher education marketers is to...