Internal Controls

Internal Controls

Considered to be a global technology leader, Google’s main focus is on improving the methods that people can connect with information. Google builds products that helps people all around the world through greater connections of information. Their company mission “is to organize the world’s information and make it universally accessible and useful. Our innovations in web search and advertising have made our website a top internet property and our brand one of the most recognized in the world.” Google maintains their mission through delivering relevant, and cost-effective online advertising.
The company’s main source of revenue is through web-based advertising, the main concern is to maintain numerous internal controls among their employees and web-based partners.   The first set of controls is an extensive list of their code of ethics.   This list includes main topics such as “serve our users, respect each other, avoid conflict of interest, preserve confidentiality, protect Google’s assets, ensure financial integrity and responsibility and obey the law.”   Management works closely with employees to see that each of these codes of ethics is followed to the letter.   Top management at Google realizes that their line of business must be constantly upgraded through new technology and product as well as closely monitoring the activity within its own company to avoid any form of loss through litigation, and theft.  
Serving our users has privacy and freedom of expression listed as a main category for this code.   Strict limitations are followed to protect the users’ personal information.   Access to any users’ information must be authorized by upper management first.   Strict guidelines are given in reference to personal investments with a customer, supplier, partner or competitor of Google’s.   It’s extremely important if the investment is significant enough to create a conflict of interest at the expense of Google.  
Employees are asked to sign a...