International Enterprise Mobile Value-Added Services in Latin America Report

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Enterprise Mobile Value-Added Services in Latin
America: Major Forces Driving and Inhibiting MVAS
for MNOs Research Report by Hexa Reports

"Enterprise Mobile Value-Added Services in Latin America: Major Forces Driving and Inhibiting MVAS for
MNOs" a Telecom Insider Report by Pyramid Research. The first section of this report presents a set of
definitions and taxonomy for mobile value-added services (MVAS). The report then presents the market
context including MVAS adoption trends based on an enterprise survey, and looks at the major forces
driving and inhibiting the adoption of MVAS across enterprise segments in the region. The report also
presents three case studies from MNOs that provide an in-depth view of the solutions they are
implementing in the MVAS space. It concludes with a number of key findings and a set of
recommendations.
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Key Findings
- This report finds that Latin America is at an inflection point, where a combination of technology
adoption and demand forces will help enterprise mobile value-added services take off. The penetration
of LTE and smartphones, the adoption of MVAS platforms and the emergence of fixed-mobile
convergence networks are the pivotal factors that can lead to massive MVAS growth in the near feature
in Latin America. But MNOs face significant challenges due to the lack of local qualified professionals to
sell, implement and support MVAS; and from the complexity of selling to multiple individual business
units.
- Enterprises in the region are making MVAS a top priority to empower their mobile workforce, with
collaboration and productivity tools that are available from anywhere at any time. The results of the

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