International Marketing Paper
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- Date Submitted: 10/11/2010 09:18 PM
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International and Domestic Marketing comparison paper: Spain and The United States
What is Comparative marketing?
It is analytically comparing two or more countries' marketing systems to identify similarities and differences.
I chose Spain as my country for the basis of this assignment.
According to the American Association, marketing is "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals."
Trade on an international level has increased over the past decade and continues to increase today. There are many companies who do both domestic and international marketing, and many foreign companies that operate in the United States domestic market today as well.
When a business decides to operate on an international level, there are several factors that must be taken into consideration.
The purpose of this paper is to examine those factors, which include the cultural, political, legal, and economic influences in Spain compared to that of the United States. Spain is located in southwestern Europe on the Iberian Peninsula, Its mainland is bordered to the south and east by the Mediterranean Sea.
Spain is a democracy organized in the form of a parliamentary government under a constitutional monarchy. It is a developed country with the ninth largest economy in the world by nominal GDP, and very high living standards. It is also the third largest world investor.
Understanding the principles of culture as well as the individual cultural diversity and similarities of target locations allows marketers to recognize that one standardized strategy can never reach an entire global market.
The cultural /environment
Let’s compare cultural differences now, that in my opinion are crucial to understanding how to market a country like Spain, Let’s begin with family; Family is the first priority and Children are celebrated and sheltered. It...
What is Comparative marketing?
It is analytically comparing two or more countries' marketing systems to identify similarities and differences.
I chose Spain as my country for the basis of this assignment.
According to the American Association, marketing is "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals."
Trade on an international level has increased over the past decade and continues to increase today. There are many companies who do both domestic and international marketing, and many foreign companies that operate in the United States domestic market today as well.
When a business decides to operate on an international level, there are several factors that must be taken into consideration.
The purpose of this paper is to examine those factors, which include the cultural, political, legal, and economic influences in Spain compared to that of the United States. Spain is located in southwestern Europe on the Iberian Peninsula, Its mainland is bordered to the south and east by the Mediterranean Sea.
Spain is a democracy organized in the form of a parliamentary government under a constitutional monarchy. It is a developed country with the ninth largest economy in the world by nominal GDP, and very high living standards. It is also the third largest world investor.
Understanding the principles of culture as well as the individual cultural diversity and similarities of target locations allows marketers to recognize that one standardized strategy can never reach an entire global market.
The cultural /environment
Let’s compare cultural differences now, that in my opinion are crucial to understanding how to market a country like Spain, Let’s begin with family; Family is the first priority and Children are celebrated and sheltered. It...