Intro

A Work Project, presented as part of the requirements for the Award of a Masters
Degree in Management from the NOVA – School of Business and Economics.

Integrative Work Project in Strategy
Small and Medium Enterprise Competitiveness:

Internationalization Strategy
DOM PEDRO HOTEL GROUP - SÃO PAULO

JOÃO RICARDO ALVES SALVADOR
952

A Project carried out on the Strategy major, under the supervision of Professor:
Sónia Dahab
And Filipe Castro Soeiro

JANUARY, 2013

Internationalization Plan to São Paulo

Abstract:
This paper has the purpose of study the possible entry of Dom Pedro Hotels in São Paulo.
Resources and capabilities of the company were scrupulously assessed and the research
revealed that Dom Pedro needs to review its strategic approach and professionalize its internal
processes to succeed in its internationalization plans. The internal scanning of Dom Pedro
together with an environmental and hotel industry analysis helps the company to find out the
best opportunity on the market. A detailed analysis determined the most suitable mode of
entry and an implementation plan was recommended. Opening a hotel in São Paulo can be a
good investment opportunity, but it should be the first step for a bigger expansion plan in
Brazil.

Key Words: Dom Pedro Hotels, Internationalization Strategy, São Paulo, Implementation
Plan, Investment Opportunity

NOVA School of Business and Economics

João Salvador

Page 2

Internationalization Plan to São Paulo

Index
Executive Summary.......................................................................................................... 4
1.

Hotel Dom Pedro Group ........................................................................... 4

2.

Portuguese Hotel Industry and Dom Pedro’s Performance ...................... 5

3.

Dom Pedro Hotels’ Competitive Advantage ............................................ 7

Internationalization Process...