J. C. Penney's Implementation, Strategic Controls, and Contingency Plans
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J. C. Penney's Implementation, Strategic Controls, and Contingency Plans
Annette Neblett
University of Phoenix
Strategic Planning and Implementation
STR/581
Joseph Oslakovic
August 01, 2013
J. C. Penney's Implementation, Strategic Controls, and Contingency Plans
J.C. Penney’s has been around for many years, it is a favorite household name. Through the years it has gone through many changes. As the economy continues to change JCP has decided to implement new strategies, strategic controls, and contingency plans. Because of the changes JCP has transformed itself from a value retailer to a streamlined, customer-driven retailer to set itself apart from its biggest competitors, Macy’s and Kohl’s.
The focus of JCP was on storewide promotions and customer satisfaction. JCP began to retool the image of the store to reflect special savings and a new set of prices. Annette will look at the merchandising strategies of the company, both past, and present methods will be examined. JCP will also take steps to improve the way the returns of merchandising are offered.
An internal and external examination will be conducted along with a consumer trends analysis. JCP is open to any suggestions for product strategy improvements that will include high fashion brands, and the current trends. They will acquire the acquisitions of limited partners pertaining to the new brands. The company will collaborate with Sephora cosmetics and Sony electronics during key shopping dates that will benefit the present infrastructure of JCP.
Implementation plan
Objectives – As part of achieving the strategy of becoming the preferred choice for a retail career, we have established two key initiatives: Retaining, attracting and developing the best people in retail; and Building a WINNING TOGETHER culture by offering a meaningful, challenging and exciting place to work. Another objective of the company is to put the company back on the right path to achieve a profitable growth. JCP...
Annette Neblett
University of Phoenix
Strategic Planning and Implementation
STR/581
Joseph Oslakovic
August 01, 2013
J. C. Penney's Implementation, Strategic Controls, and Contingency Plans
J.C. Penney’s has been around for many years, it is a favorite household name. Through the years it has gone through many changes. As the economy continues to change JCP has decided to implement new strategies, strategic controls, and contingency plans. Because of the changes JCP has transformed itself from a value retailer to a streamlined, customer-driven retailer to set itself apart from its biggest competitors, Macy’s and Kohl’s.
The focus of JCP was on storewide promotions and customer satisfaction. JCP began to retool the image of the store to reflect special savings and a new set of prices. Annette will look at the merchandising strategies of the company, both past, and present methods will be examined. JCP will also take steps to improve the way the returns of merchandising are offered.
An internal and external examination will be conducted along with a consumer trends analysis. JCP is open to any suggestions for product strategy improvements that will include high fashion brands, and the current trends. They will acquire the acquisitions of limited partners pertaining to the new brands. The company will collaborate with Sephora cosmetics and Sony electronics during key shopping dates that will benefit the present infrastructure of JCP.
Implementation plan
Objectives – As part of achieving the strategy of becoming the preferred choice for a retail career, we have established two key initiatives: Retaining, attracting and developing the best people in retail; and Building a WINNING TOGETHER culture by offering a meaningful, challenging and exciting place to work. Another objective of the company is to put the company back on the right path to achieve a profitable growth. JCP...