Kermit the Frog

Licensing deal with Lucas Film Ltd. To produce LEGO Star Wars products. | Increase production to meet with the demand for important LEGO lines. |
Increase its focus on the markets of Asia/ Pacific & S. Africa using its strong brand name. | High technology products to compete in the markets of Asia/ Pacific & S. Africa. |
Opportunities
Opportunities
Weaknesses
Weaknesses
Strengths
Strengths

Threats
Threats

Internal factors
Strengths
• Manufactures toys with educational features, helping them in developing the key skills in young children.
• Toys are being exhibited in more than 55 countries.
• Strong product portfolio.
• Promotes goal oriented play and toys for problem solving skills.
• The toy cars are prepared from automoblox range, giving the modern technique for car assembly to the children.
• Lego theme parks are prepared based on the popular tourists’ destinations.
• Products are advertised on TVCs, they also give the extensive advertising to the people.
• Released various video games, diversified into the TV, movies and merchandise.
• Characteristics (promotes creative imagination, good quality, good value, large customer base and worldwide reputation) make it possible to bring good impact.

Weaknesses
• Lack of knowledge about core areas (customer focus, core value-the lego brick, production standardization and documentation).
• The business concept (Play is a key element in children’s growth and development, and play     stimulates the imagination, the emergence of ideas, and creative expression) has no future guaranteed.
• Lack of marketing and limited use of technology.
• Issue of imitation of the products, the brand name itself has also been copied.
• Intense and strong competition of the toys in different brands.
• Costly production and relatively more expensive than other brands.

External factors
Opportunities
  * Cooperation with CGI movie companies and create new trendy products.
  * Fulfilment of innovations.
  * Extend the low cost...