Kfc Case Study
- Submitted by: chai
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- Category: Other
- Date Submitted: 09/14/2014 04:45 AM
- Pages: 3
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I.BACKGROUND OF THE COMPANY
I. STATEMENT OF THE PROBLEM
1. There is an increase in consumer demand for fast food in non-traditional outlets.
2. Intense competition in the fast food sector
3. Increase in demand for a wider variety menu items.
4. Conflict between corporate cultures of PepsiCo. and KFC- creates a morale problem.
5. Customers are increasing health conscious.
6. Arrogance of PepsiCo. Led to loss of employee loyalty and high employee turnover.
III. OBJECTIVES
IV. MACRO ENVIRONMENT ANALYSIS
V. INDUSTRY ANALYSIS
EXTERNAL ASSESSMENT |
1. THREATS | a. Saturated fast food market in the developed country. b. Trends toward healthy eating. c. Local fast food restaurant chains. d. Currency fluctuations. |
2. OPPORTUNITIES | a. Increasing demand for healthier food. b. Home meal delivery. c. Introduction of new products. |
THREATS
a. Saturated fast food market in the developed country. The fast food market in the developed countries is already overcrowded by so many fast food restaurant chains and this already proves to be a threat to KFC as it finds it hard to grow in the developed economies.
b. Trends toward healthy eating. People are becoming more conscious of eating healthy food rather than what KFC has mainly to offer in its menu.
c. Local fast food restaurant chains. Local fast food restaurants can often offer a more local approach to serving food and menu that exactly represents local tastes. Although KFC does a great job in adapting its own menu to local tastes, the rising number of local fast food chains and their lower meal prices is a threat to KFC.
d. Currency fluctuations. KFC receives part of its income from foreign operations. That income has to be converted into dollars and may affect the business' profits, especially when the dollar is appreciating against other currencies.
OPPORTUNITIES
a. Increasing demand for healthier food. While demand for healthier food...
I. STATEMENT OF THE PROBLEM
1. There is an increase in consumer demand for fast food in non-traditional outlets.
2. Intense competition in the fast food sector
3. Increase in demand for a wider variety menu items.
4. Conflict between corporate cultures of PepsiCo. and KFC- creates a morale problem.
5. Customers are increasing health conscious.
6. Arrogance of PepsiCo. Led to loss of employee loyalty and high employee turnover.
III. OBJECTIVES
IV. MACRO ENVIRONMENT ANALYSIS
V. INDUSTRY ANALYSIS
EXTERNAL ASSESSMENT |
1. THREATS | a. Saturated fast food market in the developed country. b. Trends toward healthy eating. c. Local fast food restaurant chains. d. Currency fluctuations. |
2. OPPORTUNITIES | a. Increasing demand for healthier food. b. Home meal delivery. c. Introduction of new products. |
THREATS
a. Saturated fast food market in the developed country. The fast food market in the developed countries is already overcrowded by so many fast food restaurant chains and this already proves to be a threat to KFC as it finds it hard to grow in the developed economies.
b. Trends toward healthy eating. People are becoming more conscious of eating healthy food rather than what KFC has mainly to offer in its menu.
c. Local fast food restaurant chains. Local fast food restaurants can often offer a more local approach to serving food and menu that exactly represents local tastes. Although KFC does a great job in adapting its own menu to local tastes, the rising number of local fast food chains and their lower meal prices is a threat to KFC.
d. Currency fluctuations. KFC receives part of its income from foreign operations. That income has to be converted into dollars and may affect the business' profits, especially when the dollar is appreciating against other currencies.
OPPORTUNITIES
a. Increasing demand for healthier food. While demand for healthier food...