Kowloon-Canton Railway

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BACHELOR OF LOGISTICS & SUPPLY CHAIN MANAGEMENT
BLSCM 09/02

          Subject: International Strategic Supply Management

          Title: Group Assignment

          Lecturer: Albert Phua

          Center: SIMM

          Name: Chen Shi Jia
                      Desmond Tan
                      Denise Tan
                      Sandhi Rizal Sumardjan
                      Stephanie Ong Pie Sen
                      Wee Shan Zen
          Submission Date: 28 December 2009
Table of Content

Case 1
1. Introduction 1
2. Key Factors for Kowloon-Canton Railway Corporation success 1
3. Did Re-engineering help? 2
      3.1 Leadership 3
      3.2 Customer Focus 3
      3.3 Involvement of Employee 3
      3.4 Process approach 4
      3.5 Factual approach to Decision Making 4
4. Would KCRC succeeded in re-inventing themselves without re-engineering? 4
5. Conclusion 6
6. References 7

Case 2
1. Introduction 1
2. Nabisco’s Business Strategies 1
      2.1 Nabisco’s SWOT Analysis 2
          2.1.1 Strengths 2
          2.1.2 Weakness 4
          2.1.3 Opportunities 4
          2.1.4 Threat 5
      2.2 Porter’s Competitive Forces 6
3. Implementation and control 7
4. Conclusion 7
5. References 8

1. Introduction

The KCRC (Kowloon-Canton Railway Corp) was established in 1982 after the government decided to corporatize its railway department. KCRC owned and operates a network of heavy rail, light rail and feeder bus services within Hong Kong with annual ridership of 544 millions. KCRC was originally known as KCR (Kowloon –Canton Railway) and began operation in 1910 to provide a rail link between Kowloon in Hong Kong to Guangzhou in China.

It began operations on a single-track system with steam powered train cars that ply routes between Hong Kong and China. It has...