Kudler Sr-Kf--013

 
KUDLER FINE FOODS SERVICE REQUEST SR-KF-013 2AbstractKudler Fine Foods, an upscale specialty gourmet foods shop with three locations (LaJolla, Del Mar and Encinitas), has an expressed interest in the development of a FrequentShopper Program to enable enhanced information management by tracking customer-purchasingpractices. The information collected regarding customer purchase behaviors through theFrequent Shopper Program will improve the quality of Kudler Fine
Foods’
product lines andreduce the quantities of perishables discarded. To increase revenue and customer loyalty, and asan alternative to providing discounts, Kudler Fine Foods has partnered with a loyalty pointsprogram to offer incentives for customer loyalty in the form of high-end rewards for shopping atKudler Fine Foods. Customers will earn points with every purchase, redeemable for high-valuegift items such as first-class airline upgrades, and other specialty items (Apollo Group, Inc.,2007). Facilitating this effort will require systems planning and selection as well as current andproposed systems analysis and design, in conjunction with systems implementation andintegration, training, operations, and maintenance
Initiatives Outline
Kathy Kudler, the founder of Kudler Fine Foods, opened her first gourmet food shop in2003. Since that time, two additional stores have opened, and other locations in Carlsbad and SanFrancisco are under consideration. In the interest of expanding the customer base and increasingconsumer loyalty, Kudler Fine Foods
’
marketing and sales department has developed a strategicsales and marketing plan for the fiscal year. The plan includes a Frequent Shopper pointsprogram to leverage the firm with a better understanding of customer buying patterns. Theprogram will facilitate increased efficiency and methods of operation in an effort to providehigh-margin products and services (Apollo Group, Inc., 2007). Through strategic sales andmarketing objectives, social network...