Leadership

Mobile and electronic commerce: Effects on consumer Behaviour
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Mobile and Electronic Commerce: Effects on Consumer Behaviour
One of the emerging trends in the business of today is mobility, whereby, both the producers and consumers opt for the quick, cheap and easy transactions. Because of this there has come up several mobile strategies such as mobile entertainment, mobile banking and marketing via mobile as well. These have been made possible by the constant emergence and advancement of mobile and computer telecommunication gadgets. Then, what really is meant by the terms electronic commerce and mobile commerce respectively? Electronic commerce encompasses the carrying out of business online through the use of applications that rely on the internet, such as e-mail, shopping cards, UDDI, EDI, FTP, while the later involves the use of handled gadgets such as laptops, cellular phones, tables to carry out business online. It is therefore inevitable to accept the fact that there has come a lot of positive advancements with the coming into play of this kind of commerce in the commercial sector. With respect to this, the following industries are going to be looked into: entertainment, financial, travel, retail and the auto industries. Just before getting into the various industries, there is need to look into the various features of the electronic commerce that have enabled it satisfy the consumer needs, (Scharl, A. and Brandtweiner, R.)
According to Tiwari R., Buse S., and Herstatt C., the immediacy enables the timely service delivery; this feature is quite attractive for the goods and services that are time critical. For instance, the online health services that enable patients access information on the diagnosis and measures to be taken; and the purchase of the perishable goods such as vegetables, where an order is made online by a consumer and the goods delivered fresh to them.
The ‘anywhere nature’ of the business that enhances...