Lebanon Tourism

SRI International

Middle Metn Tourism Assessment and Strategic Plan
Final

March 2001

In collaboration with . . .

CONTENTS

I.

INTRODUCTION ............................................................................................... A. Purpose of the Study.................................................................................. B. Middle Metn Tourism Overview................................................................ C. Research Methodology .............................................................................. OVERVIEW OF LEBANON TOURISM .......................................................... A. Tourism Development – Pre-War to the Present Day ................................ B. Recent Trends............................................................................................ C. Visitor Profile ............................................................................................ D. Transportation and Access ......................................................................... E. Accommodation......................................................................................... LEBANON TOURISM FOUNDATION AND COMPETITIVE ASSESSMENT........................................................................ A. Tourism Cluster Foundation....................................................................... B. Competitive Assessment of Lebanon Tourism............................................ C. Future Prospects ........................................................................................ THE MIDDLE METN TOURISM CLUSTER.................................................. A. Visitor Profile ............................................................................................ B. Hotel Performance ..................................................................................... C. Increase in Hotel Room Supply.................................................................. SWOT ANALYSIS OF MIDDLE...