The way we see things is affected by what we know or what we believe. Syf 18
To look is an act of choice. 18
When we see a landscape, we situate ourselves in it. 19 aynen ikea showroomları gördüğümüzde orada oturmak istememiz gibi. Kendimizi o çerçevenin içinde görmek istiyoruz.
The compositional unity of a painting contributes fundamentally to the power of its image. 20 ıkea showroomlarındaki kompozisyonun etkisi de böyle bir şey. Yatak odasındaki yatağın başına çeşitli anıların olduğu fotoğrafların konulması odanın kompozisyonunu tamamlıyor.
Perspektifin önemi: 22 it centres everything on the eye of the beholder. İt makes the single eye the centre of the visible world. It organized the visual field as though that were indeed the ideal.
Artık insanlar benzersiz, tek şeyleri almaya çabalamıyorlar çünkü artık orijinal olanın benzersizliği kopyanın orijinal olmasında yatıyor. And this new status of the original work is the perfectly rational consequence of the new means of reproduction.ıts market price is said to be a reflection of its spiritual value. 24
Experience is important also. Freedom of choice sloganı.
Publicity offers a free choice.Publicity proposes to each of us that we transform ourselves, or our lives, by buying something more. It is a language in itself which is always being used to maket he same general proposal. 56 syf 56 önemli.
Publicity is never a celebration of a pleasure in itself. It offers him an image of himself made glamorous by the product or opportunity it is trying to sell. The image then makes him envious of himself as he might be.
Publicity denotes wealth and spirituality. İt implies that the purchase being proposed is both a luxury and a cultural value.58
Publicity makes all history mythical.
All publicity Works upon anxiety. The sum of everything is money, to get money is to overcome anxiety. Alternatively the anxiety on which publicity plays is the fear that having nothing you will be...