1.1: Exclusive Summary --------------------------------------------------------------------------------3
1.2: Introduction ------------------------------------------------------------------------------------------3
2.0: How well is the company's present strategy working------------------------------------------4
2.1: SWOT ------------------------------------------------------------------------------------------------5
Strength---------------------------------------------------------------------------------------5
Weaknesses----------------------------------------------------------------------------------6
Opportunities---------------------------------------------------------------------------------7
Threats----------------------------------------------------------------------------------------7
2.2: Competitive power of resources strength--------------------------------------------------------8
2.3: SWOT listings reveal------------------------------------------------------------------------------ 8
3.0: Price and costs competitive -----------------------------------------------------------------------9
4.0: Competitively stronger or weaker than key rivals --------------------------------------------10
5.0: Strategic issues and problems--------------------------------------------------------------------12
Conclusion-----------------------------------------------------------------------------------------------13
References-----------------------------------------------------------------------------------------------14
1.1Executive summary
The purpose of this study is to outline the technique of evaluating internal situation of emirates Airline Company, comprising of its competitive strength versus its rival, its relative cost position and its valuable resources and capabilities. The analytical spotlight will be on emirates airline so as determine how well its strategies are...