Maggi Competitor Analysis

Company and Competitor Analysis

COURSE: MARKETING MANAGEMENT

Group 1 :   Section B
Abhijoy Mustaufi
    Atishay Jain
                  Rachit Pande
    Shivani Thakker
    Sudhanshu Seth
    Suyash Jaiswal
III. COMPANY AND COMPETITOR ANALYSIS
  1. Product Features Matrix

Product |   | Maggi Noodles | Yippee Noodles | Top Ramen Curry Noodles |
  |   |   |   |   |
Parent Company |   | Nestle | ITC Limited | Nissin Foods |
  |   |   |   |   |
Price |   | Rs. 12 | Rs. 10 | Rs. 15 |
  |   |   |   |   |
Physical Properties |   |   |   |   |
Form |   | Dried Noodle Block | Dried Noodle Block | Dried Noodle Block |
Shape |   | Rectangular cake | Round cake | Rectangular cake |
Weight |   | 70g/pack | 70g/pack | 70g/pack |
  |   |   |   |   |
Packaging |   | Yellow colored rectangular packaging with 2-minute noodles highlighted at the front with a garnished bowl of Maggi noodles. Nutritional facts, ingredients and cooking method at the back. | Orange colored rectangular packaging with a garnished bowl of Yippee Noodles at the front. Nutritional facts, ingredients and cooking method mentioned at the back. | Red colored rectangular packaging with garnished bowl of Top Ramen curry noodles and the mascot Top Boy at the front. Nutritional facts and ingredients at the back. |
  |   |   |   |   |
Main Ingredients |   | Wheat flour, editable vegetable oil for noodles and Masala Tastemaker. | Dehydrated vegetables, noodle powder and acidity regulators for noodles and Masala Mix | Wheat flour, editable vegetable oil, acidity regulators for noodles and Taste Mix |
  |   |   |   |   |
Variants |   | 9 | 3 |  4-5 |
  |   |   |   |   |
Shelf Life |   | 9 months | 9 months | 10 months |
  |   |   |   |   |
Nutrition Facts (per 100grams) |   |   |   |   |
Energy |   | 402 kcal | 460.3 kcal | 462 kcal |
Protein |   | 9.2 g | 10 g | 8.9 g |
Carbohydrate |   | 58.9 g | 63.9 g | 64.6 g |
Sugar |   | 1.2 g | 4.7 g | 5.1 g |...