Management Consultancy
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Submitted By: Chandra KC:
Student ID: 21208616
WORD COUNT : 2150 (FOR TASK 1) Microsoft Office User
Submitted To: Peter Pelham & Pro. Alexandros Paraskevas
Designing E-strategy at The Montcalm Hotels
Submitted By: Chandra KC:
Student ID: 21208616
WORD COUNT : 2150 (FOR TASK 1) Microsoft Office User
Submitted To: Peter Pelham & Pro. Alexandros Paraskevas
Designing E-strategy at The Montcalm Hotels
Executive Summary:
Table of Contents
Executive Summary 2
Evaluation of the Foreseeable Future of Holiday Inn 4
Holiday Inn and the shortage of skills in the Hospitality Market 4
Change in the workforce composition and its influence 5
References: 8
APPENDIX 1 : PESTLE Framework 9
Evaluation of the Foreseeable Future of Holiday Inn
Holiday Inn and the shortage of skills in the Hospitality Market
The study conducted by Oxford Economics for the British Hospitality Association confirmed that, in terms of job creation, hospitality industry is the UK’s fourth largest industry (Ibrahim, 2016). The sales-turnover in the hospitality sector reached its peak of £ 10.8 billion in the year 2014 (………..) and is expected to continue to rise (………….). Comparing this change in the industry market against the revenue of IHG group, the revenue of the company increased by more than 6% in the year 2014 (IHG Annual Report…………….). The fact that 1212 new ‘Holiday Inn’ hotels were opened in the year while further 269 hotels are in the pipeline suggests that the hotel fits as a ‘Star’ in the growing hospitality market Matrix as suggested in the BGC model.
Comparison of Revenue Growth in the industry vs Holiday Inn’s projected sales growth rate
Fig: Sales Turnover in UK Hospitality Industry (source: ……….) | Fig: Projected Sales for next 5 years (Source: ) |
The study showed that the industry is in constant growth (………..) and has got high demand for employees in various spectrum (……..). The another study conducted by …….. showed that the UK...
Student ID: 21208616
WORD COUNT : 2150 (FOR TASK 1) Microsoft Office User
Submitted To: Peter Pelham & Pro. Alexandros Paraskevas
Designing E-strategy at The Montcalm Hotels
Submitted By: Chandra KC:
Student ID: 21208616
WORD COUNT : 2150 (FOR TASK 1) Microsoft Office User
Submitted To: Peter Pelham & Pro. Alexandros Paraskevas
Designing E-strategy at The Montcalm Hotels
Executive Summary:
Table of Contents
Executive Summary 2
Evaluation of the Foreseeable Future of Holiday Inn 4
Holiday Inn and the shortage of skills in the Hospitality Market 4
Change in the workforce composition and its influence 5
References: 8
APPENDIX 1 : PESTLE Framework 9
Evaluation of the Foreseeable Future of Holiday Inn
Holiday Inn and the shortage of skills in the Hospitality Market
The study conducted by Oxford Economics for the British Hospitality Association confirmed that, in terms of job creation, hospitality industry is the UK’s fourth largest industry (Ibrahim, 2016). The sales-turnover in the hospitality sector reached its peak of £ 10.8 billion in the year 2014 (………..) and is expected to continue to rise (………….). Comparing this change in the industry market against the revenue of IHG group, the revenue of the company increased by more than 6% in the year 2014 (IHG Annual Report…………….). The fact that 1212 new ‘Holiday Inn’ hotels were opened in the year while further 269 hotels are in the pipeline suggests that the hotel fits as a ‘Star’ in the growing hospitality market Matrix as suggested in the BGC model.
Comparison of Revenue Growth in the industry vs Holiday Inn’s projected sales growth rate
Fig: Sales Turnover in UK Hospitality Industry (source: ……….) | Fig: Projected Sales for next 5 years (Source: ) |
The study showed that the industry is in constant growth (………..) and has got high demand for employees in various spectrum (……..). The another study conducted by …….. showed that the UK...