Management Policy and Strategy
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Unit Three Nokia Case Study Analysis
Kaplan University
School of Business and Management
MT460-01 Management Policy and Strategy
Dr. Carrie A. O’Hare
April 21, 2013
Unit Three Nokia Case Study Analysis
Introduction (Do not remove these headings,;)
In this case study it explains how Nokia became the leader for luxury mobile phones, how they lost their leadership position, and how they were able to stay afloat in this constant changing market.
Synopsis (Background) of the Situation
They need to be able to get phones out that actually people can afford not just the rich. They also need to get their leadership back and join with a major group that can help them get their name back out there.
Key Issues
The biggest threats/issues facing Nokia are their leadership was taken over by Android which was developed by Google in 2010 Q4. Nokia has also spent a lot of money on research and development and still failed to produce smart phone. They have an investment community reacted poorly and was downgraded by financial analysts. Created other luxury products. They are each important because without them getting a smart phone people are not going to want to buy them. Today people rely on technology a lot more than they did about 13 years ago. Now 99.9% of the population has a cell phone. It much easier to have a smart phone when you are always on the go because you can go so much more that just with a flip phone as they call it.
Define the Problem
Nokia is unable to create a smartphone to keep up with other companies in today technology against iPhones and Androids. They have vertu phones that were made by request. Also with Nokias they are only truly available to the rich.
Alternative Solutions
Nokia needs to get designers and IT people in to be able to create a smartphone to compete against other companies. The market not only to the rich but to the average person creating a larger consumer base this will help...
Kaplan University
School of Business and Management
MT460-01 Management Policy and Strategy
Dr. Carrie A. O’Hare
April 21, 2013
Unit Three Nokia Case Study Analysis
Introduction (Do not remove these headings,;)
In this case study it explains how Nokia became the leader for luxury mobile phones, how they lost their leadership position, and how they were able to stay afloat in this constant changing market.
Synopsis (Background) of the Situation
They need to be able to get phones out that actually people can afford not just the rich. They also need to get their leadership back and join with a major group that can help them get their name back out there.
Key Issues
The biggest threats/issues facing Nokia are their leadership was taken over by Android which was developed by Google in 2010 Q4. Nokia has also spent a lot of money on research and development and still failed to produce smart phone. They have an investment community reacted poorly and was downgraded by financial analysts. Created other luxury products. They are each important because without them getting a smart phone people are not going to want to buy them. Today people rely on technology a lot more than they did about 13 years ago. Now 99.9% of the population has a cell phone. It much easier to have a smart phone when you are always on the go because you can go so much more that just with a flip phone as they call it.
Define the Problem
Nokia is unable to create a smartphone to keep up with other companies in today technology against iPhones and Androids. They have vertu phones that were made by request. Also with Nokias they are only truly available to the rich.
Alternative Solutions
Nokia needs to get designers and IT people in to be able to create a smartphone to compete against other companies. The market not only to the rich but to the average person creating a larger consumer base this will help...