Management Report

PHILIPPINE CHRISTIAN UNIVERSITY
GRADUATE SCHOOL MIDDLE EAST

MANAGEMENT REPORT

FOR

ANABEEB PIPES MANUFACTURING COMPANY

Abu Dhabi, United Arab Emirates

Eldino V. Caballes
DBM 752 – Strategic Planning & Management

Dr. Eduardo Malagapo
Dean & Professor
Graduate School Middle East

15 January 2011

Introduction

ANABEEB Pipes Manufacturing Company was established in 1974 as National Plastics Pipes Fabrication Company (NPP) whose primary objective was the supply of PVC-U pipes and fittings in the Emirate of Abu Dhabi. ANABEEB or NPP was a common name to the construction industry during the late 20th century and this was due to its contribution in the development of the emirate.

At present, ANABEEB has a total production capacity of 16,000 tons of polyvinyl chloride pipes (PVC-U) and 20,000 tons of glass reinforced polyester pipes (GRP) per year. It has also a manufacturing capacity of 4.5 million cement bags and 20,000 plastic bags per month. This manufacturing capacity is spread in three of its factories and plants located at the old Abu Dhabi Industrial Area and in Mafraq Industrial Area.

ANABEEB has 420 employees that nurture the integrity and quality of its product, service, and brand name (ANABEEB).

VISION

To be recognized as an incubator of new industries and a pioneer in entrepreneurial investment, creating opportunities and shared prosperity through partnership between Abu Dhabi’s private and public sectors.

MISSON STATEMENT

We aim to be among the leaders in the diversification of Abu Dhabi’s industrial base by creating, developing, privatizing and reinvesting in new companies.

OBJECTIVES

    • Advancing the industrial development of Abu Dhabi by investing in new ventures.
    • Offering the experience and dedicated support of the public sector to support the development of the private sector.
    • Establishing new industries through joint-ventures with leading global players in strategic sectors.
    •...