Marketing 571
- Submitted by: anngaines
- Views: 2464
- Category: Politics: Economics
- Date Submitted: 07/26/2010 07:42 PM
- Pages: 8
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1. Marketing Concepts, trends, and tasks.
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How is marketing management both an art and a science?
Marketing is both an art and a science. There is constant tension between the formulated side of marketing and the creative side. It is easier to learn the formulated side, which will occupy most of our attention. From a managerial point of view, marketing is the process of planning and executing the conception, pricing, promotion,
and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A marketing manager is tasked with drawing customers to a specific good or service. Increasing profit while keeping cost down, this is a marketing managers main purpose.
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* What marketing challenges and opportunities do businesses face today?
Competition....as the buyer is the king in today’s market. Businesses today face a number of challenges and opportunities, including globalization, the effects of advances in technology, and deregulation. They have responded by changing the way they conduct marketing in very fundamental ways.
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* Why are the production concept, product concept, and selling concept of limited use for conducting business operations today?
There are five competing concepts under which organizations can choose to conduct their business: the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The first three are of limited use today. The competing concepts under which organizations have conducted marketing activities include: the production concept, product concept, selling concept, marketing concept, and holistic marketing concept.
The Production Concept
The production concept is one of the oldest...
*
How is marketing management both an art and a science?
Marketing is both an art and a science. There is constant tension between the formulated side of marketing and the creative side. It is easier to learn the formulated side, which will occupy most of our attention. From a managerial point of view, marketing is the process of planning and executing the conception, pricing, promotion,
and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. A marketing manager is tasked with drawing customers to a specific good or service. Increasing profit while keeping cost down, this is a marketing managers main purpose.
*
*
* What marketing challenges and opportunities do businesses face today?
Competition....as the buyer is the king in today’s market. Businesses today face a number of challenges and opportunities, including globalization, the effects of advances in technology, and deregulation. They have responded by changing the way they conduct marketing in very fundamental ways.
*
*
* Why are the production concept, product concept, and selling concept of limited use for conducting business operations today?
There are five competing concepts under which organizations can choose to conduct their business: the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The first three are of limited use today. The competing concepts under which organizations have conducted marketing activities include: the production concept, product concept, selling concept, marketing concept, and holistic marketing concept.
The Production Concept
The production concept is one of the oldest...