Marketing Advertising
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INDUSTRY GUIDE: MARKETING & ADVERTISING
Note: The fields and occupations listed below represent only a sampling of options
MARKETING Marketing professionals seek to understand customers to influence their purchase and use of products or services. Your clients may be other businesses (B2B Marketing) and/or consumers (B2C/Direct Marketing). You may work in the marketing department of an organization (in-house) or for a marketing firm. Brand/Product Manager: Responsible for profit/loss and key elements of strategy (including pricing, distribution, promotion/advertising, aspects of the product/service itself) for a product or service within a company. Determine sales potential of new or existing products. May control price and product development. Digital/Social Media Marketing Manager: Work to achieve client’s overall marketing goal within the digital space. Utilize interactive tactics such as blogs, social media, display advertising, newsletters and mobile to create marketing campaigns. Oversee multiple projects and interact with various teams (creative, tech, account and sales). Market Research Analyst: Collects, analyzes and interprets qualitative and quantitative data to determine the demand for certain products and services. Evaluates the effectiveness of existing and planned marketing strategies. May work in house or for market research agency. Marketing Consultant: May work for a strategy or marketing consulting firm to provide guidance to organizations regarding branding, price strategy, research, etc. VAULT GUIDES (through NYU CareerNet)
Marketing and Brand Management Technology and New Media Gurus Top Media & Entertainment Employers Top 50 Consumer Products Employers
PROFESSIONAL ASSOCIATIONS
prsa.org ama.org /nyama.org cencom.org marketing.org
JOB BOARDS
NYU CareerNet Marketing.jobs Indeed.com SimplyHired.com
ADVERTISING Advertising professionals work in advertising/marketing departments of many types of organizations (inhouse) or more...
Note: The fields and occupations listed below represent only a sampling of options
MARKETING Marketing professionals seek to understand customers to influence their purchase and use of products or services. Your clients may be other businesses (B2B Marketing) and/or consumers (B2C/Direct Marketing). You may work in the marketing department of an organization (in-house) or for a marketing firm. Brand/Product Manager: Responsible for profit/loss and key elements of strategy (including pricing, distribution, promotion/advertising, aspects of the product/service itself) for a product or service within a company. Determine sales potential of new or existing products. May control price and product development. Digital/Social Media Marketing Manager: Work to achieve client’s overall marketing goal within the digital space. Utilize interactive tactics such as blogs, social media, display advertising, newsletters and mobile to create marketing campaigns. Oversee multiple projects and interact with various teams (creative, tech, account and sales). Market Research Analyst: Collects, analyzes and interprets qualitative and quantitative data to determine the demand for certain products and services. Evaluates the effectiveness of existing and planned marketing strategies. May work in house or for market research agency. Marketing Consultant: May work for a strategy or marketing consulting firm to provide guidance to organizations regarding branding, price strategy, research, etc. VAULT GUIDES (through NYU CareerNet)
Marketing and Brand Management Technology and New Media Gurus Top Media & Entertainment Employers Top 50 Consumer Products Employers
PROFESSIONAL ASSOCIATIONS
prsa.org ama.org /nyama.org cencom.org marketing.org
JOB BOARDS
NYU CareerNet Marketing.jobs Indeed.com SimplyHired.com
ADVERTISING Advertising professionals work in advertising/marketing departments of many types of organizations (inhouse) or more...