Marketing Mix of Pran Juice
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- Date Submitted: 12/20/2011 03:38 AM
- Pages: 20
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MARKETING STRATEGY OF PRAN MANGO JUICE IN AGRICULTURAL MARKETING COMPANY LIMITED (AMCL), BANGLADESH
1.0 INTRODUCTION
In our country many organizations are performing a lot of activities to make efficient and effective their working condition or make the organization profitable through marketing and taking so many challenges. Along with this they are also very much concerned about their promotional activities. The PRAN Agricultural Marketing Company Limited is one of them who are performing their marketing strategy very effectively.
1.1 ORIGIN OF THE REPORT
This report has been authorized by Major Khondaker Saifuzzaman, course instructor, Bangladesh University of Professionals, Mirpur Cantonment, Dhaka, to a group of students of MBA-9. This assignment is a part of “Marketing Management (M-501)” course under the MBA curriculum. It has been submitted on May 24, 2009.
1.2 PROBLEM AND PURPOSE
1.2.1 PROBLEM STATEMENT
This report seeks to address the following requirement: “To study about the Marketing practices followed by The PRAN Agricultural Marketing Company Limited.”
1.2.2 PURPOSE OF THE REPORT
The objective of the report is- “To acquire the practical knowledge of marketing practices of The PRAN Agricultural Marketing Company Limited (AMCL).”
1.3 SCOPE AND LIMITATION
1.3.1 SCOPE
This paper includes marketing mix, SWOT analysis and competitive analysis of the company.
1.3.2 LIMITATION
Because of the lacking of sufficient data and keeping the information secret by the company, we have not been enabled to cover all the parts very clearly and perfectly.
1.4 METHODOLOGY
To prepare the report, supportive information is gathered from the following sources:
1.4.1 PRIMARY SOURCES: Primary sources mostly include company records and interviews with the Marketing Executive.
1.4.2 SECONDARY SOURCES:
The secondary sources include:
Annual Reports of “PRAN”.
Website of the observed company -...
1.0 INTRODUCTION
In our country many organizations are performing a lot of activities to make efficient and effective their working condition or make the organization profitable through marketing and taking so many challenges. Along with this they are also very much concerned about their promotional activities. The PRAN Agricultural Marketing Company Limited is one of them who are performing their marketing strategy very effectively.
1.1 ORIGIN OF THE REPORT
This report has been authorized by Major Khondaker Saifuzzaman, course instructor, Bangladesh University of Professionals, Mirpur Cantonment, Dhaka, to a group of students of MBA-9. This assignment is a part of “Marketing Management (M-501)” course under the MBA curriculum. It has been submitted on May 24, 2009.
1.2 PROBLEM AND PURPOSE
1.2.1 PROBLEM STATEMENT
This report seeks to address the following requirement: “To study about the Marketing practices followed by The PRAN Agricultural Marketing Company Limited.”
1.2.2 PURPOSE OF THE REPORT
The objective of the report is- “To acquire the practical knowledge of marketing practices of The PRAN Agricultural Marketing Company Limited (AMCL).”
1.3 SCOPE AND LIMITATION
1.3.1 SCOPE
This paper includes marketing mix, SWOT analysis and competitive analysis of the company.
1.3.2 LIMITATION
Because of the lacking of sufficient data and keeping the information secret by the company, we have not been enabled to cover all the parts very clearly and perfectly.
1.4 METHODOLOGY
To prepare the report, supportive information is gathered from the following sources:
1.4.1 PRIMARY SOURCES: Primary sources mostly include company records and interviews with the Marketing Executive.
1.4.2 SECONDARY SOURCES:
The secondary sources include:
Annual Reports of “PRAN”.
Website of the observed company -...