Marketing Mix
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- Date Submitted: 02/27/2013 08:38 PM
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Marketing Mix
Sarah Jobst
MKT/421
February 20, 2013
Bruce Requa
Introduction
Marketing mixture is required for an organization to plan and implement all new marketing strategies and tactics. There are four important elements in planning a marketing mixture: product, price, place, and promotion. Each of these elements are vital in developing, and implementing the plan. In this paper, one can see how Merry Maids implemented a plan to increase new customer accounts. The cleaning industry is bigger than most people may think. Although it is not something that all families can afford in today's economy, there are many people that have these services on a weekly basis. This industry is continuing to grow with each coming year.
Elements of the Marketing Mix
Marketing mix is up of factors under its control—product, price, place, and
promotion( the four Ps)(Armstrong & Kotler, 2011). The company engages in different activities to help them find the marketing strategy that best fits their situation. These activities consist of marketing analysis, planning, implementation and control(Armstrong & Kotler, 2011). The company will watch the actions and adapts to the forces in the marketing environment(Armstrong & Kotler, 2011). We will now look at the four P's of the marketing mix. Product is the good or service that a company is offering. For example, Merry Maids offers to come in and clean your house. They give the consumer the option to have whatever they need done completed in a professional manner. Price is the amount of money that a consumer must pay to have the goods or the service performed. Although they are given the option to choose what they have done, they also have the option to add services for additional charge. In the case of Merry Maids, Place consists of the consumers home. This would be where the cleaning service would be completed to the consumers satisfaction. Promotion means...
Sarah Jobst
MKT/421
February 20, 2013
Bruce Requa
Introduction
Marketing mixture is required for an organization to plan and implement all new marketing strategies and tactics. There are four important elements in planning a marketing mixture: product, price, place, and promotion. Each of these elements are vital in developing, and implementing the plan. In this paper, one can see how Merry Maids implemented a plan to increase new customer accounts. The cleaning industry is bigger than most people may think. Although it is not something that all families can afford in today's economy, there are many people that have these services on a weekly basis. This industry is continuing to grow with each coming year.
Elements of the Marketing Mix
Marketing mix is up of factors under its control—product, price, place, and
promotion( the four Ps)(Armstrong & Kotler, 2011). The company engages in different activities to help them find the marketing strategy that best fits their situation. These activities consist of marketing analysis, planning, implementation and control(Armstrong & Kotler, 2011). The company will watch the actions and adapts to the forces in the marketing environment(Armstrong & Kotler, 2011). We will now look at the four P's of the marketing mix. Product is the good or service that a company is offering. For example, Merry Maids offers to come in and clean your house. They give the consumer the option to have whatever they need done completed in a professional manner. Price is the amount of money that a consumer must pay to have the goods or the service performed. Although they are given the option to choose what they have done, they also have the option to add services for additional charge. In the case of Merry Maids, Place consists of the consumers home. This would be where the cleaning service would be completed to the consumers satisfaction. Promotion means...