Marketing
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- Date Submitted: 04/07/2011 03:05 AM
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BACHELOR OF BUSINESS ADMINISTRATION WITH HONORS
Semester 07 / Year 03
BBPM2203
MARKETING MANAGEMENT 2
MATRICULATION NO : 760305105359001
IDENTITY CARD NO. : 760305105359
TELEPHONE NO. : 013-3479347
E-MAIL : Zoque76@Yahoo.com
LEARNING CENTRE : Serdang Raya Learning Centre
TABLE OF CONTENT Page
1.0 Introduction 2
2.0 New Product Development 2
2.1 SWOT Analysis 3
3.0 Marketing Strategy 5
3.1 Target Market 6
3.2 Positioning 7
3.3 Product Lifecycle Management 8
4.0 New Product Line and Brand Management. 9
5.0 Conclusion 11
1.0 INTRODUCTION
Smartphone are considered as today’s most important form of consumer tech. Since the iPhone, Smartphone are no longer just for business; they are considered as a scaled down computers that keep you in touch, keep you entertained and keep you informed, anytime and anywhere. We probably spend more time with our Smartphone than we do with our family, so having the right relationship with the keys, email, internet, store information’s, entertainment along with the use of a mobile phone just in one device. In the past, only a few people want Internet, video, and PDA features in one device because of the high price. The market will rapidly increase in coming years due to lower prices and greater power provided by the device. The smart phone market is still relatively small compared with general phone market.
The Smartphone was once to be considered as an ugly device that could sync with the office email and calendar. Then the iPhone, happened. Now the Smartphone is a mini computer, media player and A-GPS unit controlled from wide open acres of touch screen and everyone’s got one.
Our company will find your ideal Smartphone life partner. To achieve that, we did research on three of the latest Smartphone in the market, just to get a view of the future from...
BACHELOR OF BUSINESS ADMINISTRATION WITH HONORS
Semester 07 / Year 03
BBPM2203
MARKETING MANAGEMENT 2
MATRICULATION NO : 760305105359001
IDENTITY CARD NO. : 760305105359
TELEPHONE NO. : 013-3479347
E-MAIL : Zoque76@Yahoo.com
LEARNING CENTRE : Serdang Raya Learning Centre
TABLE OF CONTENT Page
1.0 Introduction 2
2.0 New Product Development 2
2.1 SWOT Analysis 3
3.0 Marketing Strategy 5
3.1 Target Market 6
3.2 Positioning 7
3.3 Product Lifecycle Management 8
4.0 New Product Line and Brand Management. 9
5.0 Conclusion 11
1.0 INTRODUCTION
Smartphone are considered as today’s most important form of consumer tech. Since the iPhone, Smartphone are no longer just for business; they are considered as a scaled down computers that keep you in touch, keep you entertained and keep you informed, anytime and anywhere. We probably spend more time with our Smartphone than we do with our family, so having the right relationship with the keys, email, internet, store information’s, entertainment along with the use of a mobile phone just in one device. In the past, only a few people want Internet, video, and PDA features in one device because of the high price. The market will rapidly increase in coming years due to lower prices and greater power provided by the device. The smart phone market is still relatively small compared with general phone market.
The Smartphone was once to be considered as an ugly device that could sync with the office email and calendar. Then the iPhone, happened. Now the Smartphone is a mini computer, media player and A-GPS unit controlled from wide open acres of touch screen and everyone’s got one.
Our company will find your ideal Smartphone life partner. To achieve that, we did research on three of the latest Smartphone in the market, just to get a view of the future from...